B&C Today: Roku Introduces New OTT Advertising Metrics; Scripps Stations Launch Political Campaign Ad Analysis Service

Broadcasting & Cable Newsletter   January 18, 2018     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Roku Introduces New Metrics for OTT Advertising Campaigns Ad Insights helps analyze engagement of audiences READ MORE » WHY THIS MATTERS: Based on Roku's first party data and the linear and streaming viewership habits of millions of account holders, Ad Insights will help brands analyze the engagement of TV audiences, particularly the growing number of viewers watching via streaming video.   Scripps Stations Launch Political Campaign Ad Analysis Service MarketPredict measures impact on voters READ MORE » WHY THIS MATTERS: Built by veteran political data scientists and sales strategists, MarketPredict analyzes data sets and offers clients five points of differentiation over competitive systems.   Syndication Ratings: 'Dr. Phil' Returns to Talk Lead With New Year's Week Bump Most syndicated shows see post-holiday lift READ MORE » WHY THIS MATTERS: Dr. Phil accomplished that despite being in reruns on two of the five days as well as being the only top talker to include the low-rated New Year's Day in its weekly average.   More Top Stories       The Winter Olympics Just Got TV's Biggest Promo Push Verizon Dunks Deal to Stream NBA Content Gonzalez Promoted to VP at Telemundo's WNJU-TV Gordon Joins NFL Media as VP, Talent Management Couric to Co-Host Olympic Opening Ceremony on NBC 'Dig Once' Broadband Bill Introduced NATPE 2018: ABC TV Stations Renew 'Millionaire,' 'RightThisMinute' Crackle Launches VR Experience for 'Snatch' Survey Says: Biden Trumps Oprah Ann Curry 'Not Surprised' by Misconduct at 'Today' more headlines »   Departments       Fates and Fortunes: Keisch Joins ABC News NATPE 2018: Vinciquerra Wants More Scale for Sony Washington: Sen. Flake Brands Trump Press Attacks 'Moral Vandalism' Programming: 'The Tick' Earns Second Season on Amazon   Events     Technology Leadership Summit February 28 – March 1, 2018 | Raleigh, NC Learn More 20th Annual Multichannel News Wonder Women Luncheon March 22, 2018 | New York, NY Learn More Advanced Advertising Summit – Spring Edition March 26, 2018 | New York, NY Learn More Multicultural Television Summit April 3, 2018 | New York, NY Learn More Technology Leadership Awards at NAB April 9, 2018 | Las Vegas, NV Learn More Digital Media Tech Leadership Summit June 4-6, 2018 | Tampa, FL Learn More The Programmatic Summit June 7, 2018 | New York, NY Learn More more events »   Jobs     Local Sales Manager KCCI, Des Moines, IA   Professor of Practice in Filmmaking and Media Production Michigan State University, East Lansing, MI   VP, Engineering NESN, Boston, MA   Assistant Chief Engineer WROC-TV, Rochester, NY   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

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