B&C Today: Microsoft Pushes for TV White Spaces; BrightLine Launches 'DataCast'

Broadcasting & Cable Newsletter   January 3, 2018     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Microsoft Pushes for TV White Spaces Move comes as broadcasters large and small eye new spectrum spaces READ MORE » WHY THIS MATTERS: The push comes as full-power broadcasters are looking for more broadcast spectrum to simulcast new ATSC 3.0 next generation signals and low powers and translators displaced in the post incentive auction repack are looking for new spectrum homes.   BrightLine Launches 'DataCast' Says OTT-focused platform enables advertisers to target, measure across mobile, desktop and TV screens READ MORE » WHY THIS MATTERS: BrightLine said that DataCast was built specifically for connected TV environments, noting that the new platform is mapped to more than 30,000 third-party audience segments.   NBC News Names Kotb to Replace Lauer on 'Today' Anchor will continue co-hosting with Gifford at 10 a.m. READ MORE » WHY THIS MATTERS: Kotb joined NBC News in 1988 as a correspondent for Dateline and has been hosting the fourth hour of Today with Gifford since 2008.   More Top Stories       Retrans Disputes Continue in New Year Return to New Year's Day Boosts ESPN Bowl Games Kagan: Broadcast TV Station Deals Top $5B in 2017 Emerson Coleman Upped to SVP of Programming at Hearst Television FCC Freezes Minor LPTV Changes Facebook to Live Stream Golden Globes Red Carpet New Year, New Trump Attacks on Media FTC Settles With Lenovo Over Ad Software more headlines »   Departments       Fates & Fortunes: Roku Promotes Scott Rosenberg to GM of Platform Biz Programming: Rose McGowan Series 'Citizen Rose' Debuts on E! Jan. 30 Washington: Industry Salutes Departing Senator Hatch Currency: Starz Dropped By Altice as Carriage Deal Expires   Events     Technology Leadership Summit February 28 – March 1, 2018 | Raleigh, NC Learn More 20th Annual Multichannel News Wonder Women Luncheon March 22, 2018 | New York, NY Learn More Advanced Advertising Summit – Spring Edition March 26, 2018 | New York, NY Learn More Multicultural Television Summit April 3, 2018 | New York, NY Details To Come Technology Leadership Awards at NAB April 9, 2018 | Las Vegas, NV Learn More The Programmatic Summit June 2018 | New York Learn More Digital Media Tech Leadership Summit June 2018 | Location TBD Learn More more events »   Jobs     Chief Engineer WROC-TV, Rochester, NY   Assistant or Associate Professor in Digital Media and Emerging Journalistic Practices California State University, Northridge, Northridge, CA   Satellite Maintenance Engineer NET - Nebraska's PBS and NPR Stations, NE   Demonstration Artist and Trainer - XPression Specialist, USA Ross Video, Home Based, Any US Location   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

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