WHY THIS MATTERS:With consolidation, cord-cutting and the growing popularity of lower-priced skinny bundles putting pressure on subscriber revenue, some programmers are looking to create original content for distributors as a way to add value to the relationship.
WHY THIS MATTERS:Season to date through Dec. 4, The Real is averaging a 0.8 in households and a 0.6 among daytime's key demographic of women 25-54, both even with last year.
WHY THIS MATTERS:Under the deal, focused on Samsung's 5G Fixed Wireless Access network products, the two will initially work together on a deployment in Sacramento, Calif., that's slated for the second half of 2018.