Media Buyer + Planner: Dentsu Wins Subway; Spoofers Get $3.5M Per Day

Media Buyer & Planner Today   December 12, 2017     Top Stories       #1 Dentsu Aegis Wins Subway North America Accounts The national sandwich chain has chosen a customized team of agencies to handle its media and creative work across North America, Ad Age first reported. The new team will be called The Franchise @ Dentsu Aegis Network and will include media agency people from Carat New York and Carat Canada and creatives from mcgarrybowen and Dentsu Bos. The integrated team will work out of offices in New York, Toronto and Montreal. Out are creative incumbent MMB and media agency incumbent MediaCom. Karlin Linhardt, senior VP of marketing for North America at Subway says, "We selected Dentsu Aegis because it is a data-driven organization with the resources, strategic vision and creativity needed to drive consistent value for our customers and our franchisees across all channels." It is the first time Subway has combined its media and creative accounts in North America under one agency holding company. WHY THIS MATTERS: Subway is a major ad spender, allocating some $442 million on measured media in the U.S. in 2016, according to Kantar Media data. And it has more than 30,000 stores in the U.S. and Canada. The switch in agencies comes under Linhardt, who joined the chain in April 2017. The review was initiated in July. Three Takes: Ad Age | Adweek | MediaPost   #2 Top Publishers Lose $3.5M Daily to Domain Spoofing A new study by independent consultant Matthew Goldstein of 16 major publishers like The New York Times, The Washington Post, USA Today and Turner finds advertisers spent $3.5 million a day on fake video inventory that falsely claimed to come from their sites, Digiday reports. The 16 publishers all contributed data to help facilitate the study's conclusions. Advertisers also saw worse return on their ad spending when their ads ran on mislabelled inventory and ultimately their campaigns failed to reach their goals. WHY THIS MATTERS: This new study shows that domain spoofing remains prevalent across the largest and most reputable publishers in the industry. This study builds on previous research by the Financial Times where it found that 25 ad exchanges were misrepresenting access to its inventory. The publishers are sharing their findings publicly to show the prevalence of domain spoofing and to promote ads.txt as a treatment for the problem. A Take: Digiday   #3 Pandora Jewelry Moves to Mindshare GroupM agency Mindshare will now handle the Pandora Jewelry media planning and buying in North America, Ad Age reports. The business was previously handled by another GroupM agency, Maxus, which was merged with a third GroupM agency MEC to form a new agency Wavemaker. Since MEC handles media for Pandora Jewelry competitor Tiffany & Co., GroupM sibling agency Mindshare pitched for the Pandora business. WHY THIS MATTERS: Pandora Jewelry has been struggling with sales in the U.S. but recently hired a new head of communications and the company is hoping to establish a new momentum among consumers. The company spent some $59 million on measured media in the U.S. in 2016, according to Kantar Media. In addition to Mindshare, a WPP agency, Pandora also uses WPP creative agency Grey. A Take: Ad Age     #4 Lowe's Launches Creative Review (Adweek) #5 Uber Eyes MediaCom for Media (Ad Age) #6 Google to Reimburse Advertisers (MediaPost) #7 Agency Helps Marketers Reach Deaf Consumers (Ad Age) #8 Snapchat Courts Chinese Advertisers (Digiday) #9 EA, Lego, Nissan Top Star Wars Brands (MediaPost) #10 TV Nets Buying Original Series for Apps (Digiday)   Stat Of The Day     29.6 Percentage of global online advertising revenue growth in third quarter 2017, a higher percentage than the past six quarters which averaged increases of between 23% and 26% year-over-year growth, according to Forrester's Digital Marketing tracker. – Reported by MediaPost   Ratings     Steady 'Voice' Leads NBC by Michael Malone NBC took the top prize in Monday ratings, putting up a 1.6 in viewers 18-49, per the Nielsen overnights, and a 6 share. Second place went to ABC at 1.1/4. For NBC, The Voice did a flat 1.9 across two hours, before the premiere of Better Late Than Never posted a 1.1. On ABC, The Great Christmas Light Fight went up 9% to 1.2 and The Bachelor: Countdown to Arie tallied a 0.8. CBS did a 0.9/3. Kevin Can Wait fell 8% to 1.1 and Man With a Plan slipped 9% to 1.0. Superior Donuts did a flat 0.9 and 9JKL was down 13% to 0.7, before Scorpion scored a flat 0.9. Fox was at 0.8/3. Lucifer decreased 11% to 0.8 and The Gifted did a level 0.8. Univision rated a 0.5/2 and Telemundo a 0.4/1. The CW rated a 0.2/1. A repeated Penn & Teller: Fool Us led into a new Valor at a flat 0.2.     Fates & Fortunes     • KRISTEN CAVALLO was name chief executive officer of IPG's Martin Agency. She was most recently U.S. chief strategy officer at another IPG agency, MullenLowe, but prior to that spent 13 years at the Martin Agency. A report by The Wall Street Journal says it is unclear what role incumbent CEO Matt Williams will have going forward.  • AIMEE LAPIC was appointed chief marketing officer at Pandora. She was most recently CMO at Banana Republic and general manager of BannaRepublic.com, and spent 13 years total at Banana Republic parent company Gap Inc. • MAXIMILIAN KISLEVITZ has joined independent agency Droga5 as head of business development. He succeeds Sean Lackey who departed to become chief growth officer at McCann North America. Kislevitz was most recently head of brand at independent agency Battery. He has also held creative positions at Grey, Anomaly and 72andSunny. • JEONGKEUN YOO was promoted to president and chief executive officer of Cheil Worldwide. He was elevated from executive VP of the Samsung-owned agency, which is based in Seoul. He succeeds DAIKI LIM who left the agency after serving almost five years as CEO. • STACEY RYAN-CORNELIUS was promoted to chief financial officer at WPP's global Health & Wellness division. According to an Adweek report, she was handpicked for the role by WPP CEO Martin Sorrell after working with her at Ogilvy for nearly 20 years. She has been Ogilvy's worldwide controller. Health & Wellness was launched in February as WPP consolidated its various healthcare-focused agencies.   Events     Technology Leadership Summit February 28 – March 1, 2018 | Raleigh, NC Learn More 20th Annual Multichannel News Wonder Women Luncheon March 22, 2018 | New York, NY Learn More Advanced Advertising Summit – Spring Edition March 26, 2018 | New York, NY Learn More Multicultural Television Summit April 3, 2018 | New York, NY Details To Come Technology Leadership Awards at NAB April 9, 2018 | Las Vegas, NV Learn More The Programmatic Summit June 2018 | New York Learn More Digital Media Tech Leadership Summit June 2018 | Location TBD Learn More more events »   Jobs     Local Sales Manager Hearst Television, Rogers, AR   Satellite Maintenance Engineer NET - Nebraska's PBS and NPR Stations, NE   Demonstration Artist and Trainer - XPression Specialist, USA Ross Video, Home Based, Any US Location   Chief Engineer WROC-TV, Rochester, NY   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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