MCN Newswire: T-Mobile to Create New Pay TV Service After Layer3 TV Deal; NY-Area MSOs Form New Interconnect; Comcast Offering 'xFi Pods' to Boost Whole-Home WiFi
WHY THIS MATTERS:T-Mobile is expected to create national, contract-free video packages that lean on Layer3 TV distribution rights deals, and to extend service to a wide range of mobile and TV-connected devices, including Roku players, Apple TV boxes and smart TV platforms.
WHY THIS MATTERS:The new Interconnect, expected to launch early in Q2 2018, will provide marketers, agencies and advertisers an enhanced way to strategically reach audiences across TV and digital platforms, the companies said.
WHY THIS MATTERS:Shoring up Comcast's whole-home WiFi tech strategy, the pods are designed to create an in-home mesh network that can extend the reach of WiFi into all corners of a residence.