B&C Today: Total Live Audience Metric Boosts ESPN Viewership; CNN Study Sees Branded Content Growing

Broadcasting & Cable Newsletter   December 8, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       ESPN Finds Viewership Grows With Total Live Audience Metric Streaming millennials, out-of-home women give net a boost READ MORE » WHY THIS MATTERS: The move to total live audience is important to ESPN, which has been losing traditional pay-TV subscribers, resulting in slower revenue growth and hundreds of layoffs as the network tries to adjust to changing viewer consumption patterns.   CNN Study Sees Branded Content Growing Quickly Tip: Make it clear if content is advertising READ MORE » WHY THIS MATTERS: CNN's parent company Turner has a number of units that create branded content for consumers, including CNN's Courageous.   NFL Ratings Are Down, and Trump Blames Player Protests. But What About NASCAR? In-depth viewer data from Inscape tells a tale of two all-American sports READ MORE » WHY THIS MATTERS: According to Inscape data, NASCAR has seen a bit of a decline in traditional television viewership between 2016 and 2017, but looking at OTT, the decline is less.   More Top Stories       Iger Asked to Stay Disney CEO After Making Fox Deal: Report HGTV's 'Fixer Upper' Again Gets TV's Biggest Promo Push Cartoon Network Works With 826 National On Anti-Bullying ISPs: Internet Doomsday Scenarios Are Off Base Sling TV Pitches CuriosityStream as Premium Add-On MobiTV, NCTC Forge Next-Gen Video Deal Walt Disney Co. Adds Catz, deSouza to Board of Directors Report: Comcast Is Big Beneficiary of Tax Reform Tegna Stations, CBS Among DuPont Award Winners Godwin, Gaughan Promoted at CBS News more headlines »   Blog Of Note     Viewers 'Psyched' for USA Network Movie By Michael Malone Psych: The Movie, a rethinking of the series that ran on USA for eight seasons, premiered on USA Thursday (Dec. 7). It features "psychic" detective Shawn Spencer (James Roday) and Burton "Gus" Guster (Dulé Hill) opening up their new office in San Francisco, and going back in business solving a case after a mystery assailant targets one of their own. The show wrapped in 2014. "We had an inkling it would not be our last time together," Roday told B&C. "Our fans made sure of that." READ MORE » more blogs »   Departments       Programming: FX Signs 'Masters of Sex' Creator Ashford to Production Deal Fates and Fortunes: Broadcasters Shut Out of WGAW Comedy, Drama Series Writing Award Noms Washington: Sen. Al Franken Resigns   Events     Technology Leadership Summit February 28 – March 1, 2018 | Raleigh, NC Learn More 20th Annual Multichannel News Wonder Women Luncheon March 22, 2018 | New York, NY Learn More Advanced Advertising Summit – Spring Edition March 26, 2018 | New York, NY Learn More Multicultural Television Summit April 3, 2018 | New York, NY Details To Come Technology Leadership Awards at NAB April 9, 2018 | Las Vegas, NV Learn More The Programmatic Summit June 2018 | New York Learn More Digital Media Tech Leadership Summit June 2018 | Location TBD Learn More more events »   Jobs     Local Sales Manager Hearst Television, Rogers, AR   Director of Engineering - Transmissions NET - Nebraska's PBS and NPR Stations, NE   Assistant Chief Engineer WGAL, Lancaster, PA   Director of Engineering, Network Operation and Distribution NET - Nebraska's PBS and NPR Stations, NE   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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