B&C Today: Networks Plan Q1 Test of Data Plus Math Platform; Disney, Fox Close in on Deal

Broadcasting & Cable Newsletter   December 6, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Networks Plan Q1 Test of Data Plus Math Ad Platform Attribution model was known as 'Project Thor' READ MORE » WHY THIS MATTERS: Creating metrics that show the results of TV advertising campaigns is increasingly important at a time when decisions are being based on data.   Report: Disney, Fox Close in on Deal CNBC says $60B transaction could come next week READ MORE » WHY THIS MATTERS: Disney and Fox were reportedly in talks about a month ago for the same assets but broke off talks after the two couldn't agree on a price.   Sallet to Outline Legal Challenge to Pai Net Rule Rollback Markey, Eshoo call for Pai to rescind net neutrality order READ MORE » WHY THIS MATTERS: There is scant chance that the pitch will work since Pai signaled Dec. 5 that the net neutrality vote would go on as scheduled Dec. 14 and would be adopted.   More Top Stories       Carr, Clyburn Add Policy Analysts Ergen Steps Down as Dish CEO Fox Networks Group Signs Expanded Deal With comScore Diversity Groups Ask FCC to Preserve Sec. 706 Net Backstop Pai Signals Dec. 14 Net Neutrality Vote Is On PBS Lines Up 'Amanpour' at 11 p.m. Beachfront Media Sells Majority Stake to Investment Firms Rep. Walden Changes Up Digital Subcommittee Leadership Will Smith to Host 'One Strange Rock' on Nat Geo Murdoch Declines to Address Reports About Asset Sales more headlines »   Departments       Fates and Fortunes: Shankar Named President, 21st Century Fox, Asia Programming: Danny Masterson Written Off 'The Ranch' Platforms: YouTube Boosts Content, Ad Placement, Monitoring Washington: Conyers Stepping Down   Events     Technology Leadership Summit February 28 – March 1, 2018 | Raleigh, NC Learn More 20th Annual Multichannel News Wonder Women Luncheon March 22, 2018 | New York, NY Learn More Advanced Advertising Summit – Spring Edition March 26, 2018 | New York, NY Learn More Multicultural Television Summit April 3, 2018 | New York, NY Details To Come Technology Leadership Awards at NAB April 9, 2018 | Las Vegas, NV Learn More The Programmatic Summit June 2018 | New York Learn More Digital Media Tech Leadership Summit June 2018 | Location TBD Learn More more events »   Jobs     Local Sales Manager Hearst Television, Rogers, AR   Director of Engineering - Transmissions NET - Nebraska's PBS and NPR Stations, NE   Assistant Chief Engineer WGAL, Lancaster, PA   Director of Engineering, Network Operation and Distribution NET - Nebraska's PBS and NPR Stations, NE   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

Manage Your Email Preferences/Unsubscribe Change Your Email Address To report abuse. You have received this message because you previously gave your email address to NewBay Media LLC. © 2017 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400