B&C Today: Affiliation Switches Don't Pay Off; CBS Might Launch 'ET' Streaming Channel

Broadcasting & Cable Newsletter   December 1, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Analyst Figures That Affiliation Switches Don't Pay Off Swapping networks results in permanent viewer losses, Ryvicker says READ MORE » WHY THIS MATTERS: With uncertainty surrounding whether Sinclair Broadcast Group and Fox will sign new affiliation agreements, Wells Fargo analyst Marci Ryvicker looked at three recent examples of networks swapping stations in a market and found that it doesn't work.   CBS Considering Launching 'ET' 24-Hour Streaming News Channel Would join raft of other streaming services, including CBS All Access and Showtime Now READ MORE » WHY THIS MATTERS: Should CBS launch the service, it would join other CBS digital services such as CBS All Access, Showtime Now, CBSN and an upcoming streaming service from CBS Sports planned to launch next year.   Syndication Ratings: 'Feud,' 'Jeopardy!' Fight for Game Honors 'Entertainment Tonight,' 'Inside Edition' also tie for magazine lead for second week in a row READ MORE » WHY THIS MATTERS: Debmar-Mercury's Family Feud and CBS Television Distribution's Jeopardy! both inched up 1% to remain tied at a 6.8 live plus same day household rating, according to Nielsen.   More Top Stories       RTDNA: Walmart Pulls Threatening T-Shirt Pai Decries Net Neutrality Supporter's Death Threat CBS All Access Orders Twisted Fairy Tale Series 'Tell Me a Story' EU: Cloud Storage of Broadcasts Requires Copyright Holders' Permission NBC Airs Statement From Lauer Expressing Regret Newsmax Gets Dish Carriage BFA Study: Majority of Verifiable, Non-Fake Comments Opposed Title II Boost Mobile Signs on as eLeague Wireless Sponsor CMT Announces Winter Slate Discovery Shakes Up Leadership in Europe, Mid-East and Africa more headlines »   Blog Of Note     Guest Blog: The Holy Grail of TV Advertising — Are You Missing Out? By Christa Rimonneau, Videology Digital advertising is exploding across screens. The associated growth of digital attribution models used to measure performance has led to the idea that linear TV advertising is not as effective as it once was. However, TV IS still driving sales. I see it every day and I experience it myself in my own purchase decisions. Linear TV advertising is still the most effective way to reach consumers at scale, is proven to be a major sales driver and is the fuel for lower funnel conversion activity. READ MORE » more blogs »   Departments       Programming: CBS Orders Summer Series 'Blood & Treasure' Platforms: Crackle Sets March Date for 'The Oath' Premiere Washington: FFTF, Pew Spar Over FCC Net Neutrality Docket Analysis Fates and Fortunes: Peter Mears Named CEO at Havas Group Media   Events     Technology Leadership Summit February 28 – March 1, 2018 | Raleigh, NC Learn More 20th Annual Multichannel News Wonder Women Luncheon March 22, 2018 | New York, NY Learn More Advanced Advertising Summit – Spring Edition March 26, 2018 | New York, NY Learn More Multicultural Television Summit April 3, 2018 | New York, NY Details To Come Technology Leadership Awards at NAB April 9, 2018 | Las Vegas, NV Learn More The Programmatic Summit June 2018 | New York Learn More Digital Media Tech Leadership Summit June 2018 | Location TBD Learn More more events »   Jobs     Director of Engineering - Transmissions NET - Nebraska's PBS and NPR Stations, NE   Director of Engineering, Network Operation and Distribution NET - Nebraska's PBS and NPR Stations, NE   Local Sales Manager Hearst Television, Rogers, AR   Assistant Chief Engineer WGAL, Lancaster, PA   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

Manage Your Email Preferences/Unsubscribe Change Your Email Address To report abuse. You have received this message because you previously gave your email address to NewBay Media LLC. © 2017 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400