| | Media Buyer & Planner Today | | | | | | | | | #1 Uber Seeks New Ad Agencies | The ride-sharing company is seeking a global creative agency and a new media agency, Ad Age reports. The creative review will not affect Uber's current North America creative agency Deutsch, which won the business last summer following a review. But the company wants to add an agency to handle global creative. IPG's Initiative has recently handled North America media planning and buying, but will not participate in the new media agency review. Uber recently released a new NBA-themed national ad campaign this week.
| | WHY THIS MATTERS: Uber under its new chief brand officer Bozoma Saint John wants to repair its image which has been tarnished by a U.S. Department of Justice investigation into its use of software to help drivers evade authorities, and by allegations of harassment and discrimination at the company, with founder and CEO Travis Kalanick resigning. The company spent about $72 million on U.S. measured media in 2016, according to Kantar and no figures were available on its global ad spending. | A Take: Ad Age
| | | | #2 Carl's Jr., Hardee's Begin Review | CKE Restaurants, parent company for fast food chain's Carl's Jr. and Hardee's, as well as Green Burrito and Red Burrito, has started a creative and digital agency review. MDC Partners' 72andSunny is the incumbent agency, handling both creative and digital, and will participate in the view that includes a handful of other agencies. Despite the review, the company praised its relationship with 72andSunny, which has held the account for six years, saying it is "proud" of its relationship and with "the evolution of creative work."
| | WHY THIS MATTERS: CKE overall manages more than 3,300 restaurant locations in 42 states and 28 countries. It spent about $100 million on U.S. advertising in 2016, according to Kantar Media. The review comes just a few months after Jeff Jenkins joined as chief marketing officer. Carl's Jr. for several years was known for sexualized ads featuring scantily clad women eating burgers. However, the chain dropped that tactic in campaigns by 72andSunny beginning in the spring. | Three Takes: Adweek | MediaPost | Ad Age
| | | | #3 Amgen Puts $200M Media Account in Play | The world's largest independent biotech firm has launched its first full media review in more than 14 years, Adweek reports. Amgen, which spends about $200 million annually on U.S. marketing, according to Kantar Media, reportedly wants a single agency to handle media and the promotion of all of its products to consumers and to healthcare professionals. WPP and GroupM's MEC is incumbent media agency handling consumer media, while Ominicom's SSCG Media handles media aimed at the heathcare industry. Amgen, formerly known as Applied Molecular Genetics, produces a variety of medications, including Neulasta and Neupogen.
| | WHY THIS MATTERS: MEC has handled consumer media planning and buying for Amgen since 2003. The pharmaceutical category in general is one of the largest spenders of TV advertising in the U.S. and the category is a very competitive one. Spending $200 million a year on U.S. advertising makes Amgen a much desirable client for agencies. | | A Take: Adweek | |
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| | 32.5 | | Dollars in billions that will be spent on U.S. programmatic digital display advertising in 2017, according to new eMarketer projections. That's up 27.8% from 2016. It is expected to reach $39.1 billion in 2018 and $45.7 billion by 2019. | – Reported by eMarketer
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| | Fox Rolls With World Series | by Michael Malone
Fox was the big winner in Tuesday ratings, as a thrilling Game 6 of the World Series led the network to a 5.1 rating in viewers 18-49, and a 19 share. The other networks were playing for scraps, with NBC emerging as runner-up with a 1.3/5. Halloween also affected the ratings scene, with much of the viewing public out trick or treating, at least during the start of prime. The World Series game took up Fox's prime. The Dodgers beat the Astros to force a Game 7, going down tonight. On NBC, a repeated The Voice did a 1.0, before This Is Us fell 26% to 2.0 and Law & Order True Crime: The Menendez Murders slipped 27% to 0.8. CBS did a 1.1/4. NCIS dropped 14% to 1.2, Bull was down 17% to 1.0 and NCIS: New Orleans was off 18% at 0.9. ABC was at 0.8/3. The Middle decreased 15% to 1.1 and Fresh Off the Boat slipped 10% to 0.9. Black-ish fell 17% at 1.0 and The Mayor lost 13% for a 0.7, then Kevin (Probably) Saves the World posted a flat 0.6. Telemundo did a 0.6/2, as did The CW, which had The Flash off 30% at 0.7 and DC's Legends of Tomorrow down 20% at 0.4. Univision posted a 0.4/2. | |
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| • RADHA SUBRAMANYAM was named executive VP, chief research and analytics officer at CBS Television Network. She will report to Dave Poltrack, chief research officer, CBS Corp. She was most recently president of research, insights and data analytics for iHeartMedia. Prior to that, she held senior executive research roles at Yahoo, MTV Networks and Nielsen.
• ANDREW FEIGENSON was named chief executive officer of Simmons Research. He was previously chief revenue officer at Nielsen Catalina Solutions. | |
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