| | Media Buyer & Planner Today | | | | | | | | | #1 Papa John's Ponders Shifting TV Dollars to Digital | | The national pizza chain's chief marketing officer, Brandon Rhoten, tells The Wall Street Journal, that his company has to "evaluate our reliance on partnerships that are TV-focused, like the NFL." Those comments came a few days after Papa John's founder and CEO John Schnatter criticized the NFL for how it was dealing with players kneeling during the national anthem and chain president and COO Steve Ritchie said, "if NFL viewership declines continue, we will need to shift into things that work more effectively for us." Papa John's currently spends a majority of its fourth quarter ad dollars on advertising in NFL games and is a major sponsor of the league. Top execs at the chain tell the Journal they are in weekly discussions with NFL about ROI for its advertising. However, it's not just the NFL telecasts that Papa John's is concerned about. And they say consumer shifting to digital channels across the board is leading them to completely rethink the way they advertise. | | WHY THIS MATTERS: Lending credence to Papa John's potential moving of dollars out of linear TV and into digital was its selection last week of digital specialty agency Laundry Service as its new creative agency. In naming Laundry Service, Papa John's Rhoten said, "We're an e-commerce brand – it's time we stop thinking in TV scripts." He added, "Laundry Service's take on content aligns to where we want to go as a brand, and we couldn't be more excited to choose this young, digital-first agency as our partner." | Two Takes: WSJ | Adweek
| | | | #2 Advertisers Suspend Deals with Outcome Health | | Major pharmaceutical brands and several major media agency holding companies have suspended running advertising with health intelligence platform Outcome Health amid claims that the company was charging for ads that were not delivered, The Wall Street Journal reports. Basically the company billed for ads that appeared on more screens than it has installed. Outcome distributes video information to patients via screens in what it claims to be 140,000 waiting rooms around the country and also via patient tablets. Bristol-Myers Squibb, one of Outcome's largest advertisers, has opted not to renew its ad deal with Outcome for 2018, and ad holding companies Omnicom, IPG, Publicis and Havas have stopped ad spending for their clients until Outcome can verify delivery of the reach clients paid for. | | WHY THIS MATTERS: Pharmaceutical companies are big-time ad spenders and reaching patients in doctors' waiting rooms is a major way for them to target consumers. But they don't want to be ripped off. Bristol-Myers Squibb reportedly spent $20 million advertising with Outcome Health in 2017, and that's just one company. So it will behoove Outcome to fix the problem to the advertisers' satisfaction. Outcome says it has hired a law firm to review the actions of certain employees and has adopted new standards. And it also hired a media-audit firm BPA Worldwide to verify its network and system of delivering ads. Meanwhile, its chief operating officer has resigned after less than a year on the job. Richard Murphy, BPA's senior VP of auditing says it has reviewed about a dozen campaigns to date and has seen "some under-delivery and some over-delivery, which his typical of media campaigns." | | A Take: WSJ | | | | #3 More Viewers Getting News from Social Media | | A Pew Research Center survey of U.S. social media users has found that more are turning to Twitter, YouTube, Snapchat and even Tumblr to get their news. The survey found 74% of social media users say they get news information from Twitter content, up from 59% in 2016 and from 52% in 2013. Some 39% get their news from Tumblr, compared to 31% in 2016 and 29% in 2013. While 32% get news from YouTube, compared to 21% in 2016 and 20% in 2013. Also, 29% get their news from Snapchat, compared to 17% in 2016. As for Facebook, 68% say they get their news from that platform, but that's down 2% from 2016. | | WHY THIS MATTERS: Less people are seemingly watching traditional TV to get their news content. And that does not bode well for the TV networks since they base their ad rates on the number of viewers. And as eMarketer, which reported the results of the survey, points out, platforms like YouTube are "not necessarily known for news content." At least not traditionally. | | A Take: eMarketer | |
| | |
| | 62 | | Percentage of U.S. business travelers who are members of hotel loyalty programs, according to data from Acxiom and Phocuswright. Some 54% of leisure travelers are also hotel loyalty program members. And 60% of business travelers are also members of airline loyalty programs, while 50% of leisure travelers are. Among car rental users, 34% of business travelers are members of loyalty programs, while 23% of leisure travelers are. | – Reported by eMarketer
| |
| | | |
| | 'SNF' Down But Still Strong Enough for Big NBC Win | by Michael Malone
NBC rode Sunday Night Football to a decisive Sunday ratings win, posting a 3.9 in viewers 18-49, per the Nielsen overnights, and a 13 share, the ratings up a tenth of a point from last week's performance. CBS was second at 1.9/6. The Sunday programs were up against the World Series on Fox the week before. Football Night in America grew 40% to 3.1 for NBC, then the game, Raiders versus Dolphins, a 4.0, down 7%. CBS had an NFL overrun at 5.4, then 60 Minutes grew 60% to 2.4. Wisdom of the Crowd blew up 57% to 1.1 and NCIS: Los Angeles climbed 13% to 0.9, before Madam Secretary went up 17% to 0.7. Fox was at 1.2/4. After a Simpsons repeat, Bob's Burgers went up 23% from two weeks ago to 1.6, and a new The Simpsons lost 19% for a 1.3. Ghosted lost a tenth of a point at 1.0 and Family Guy a fell 17% to 1.0, before Last Man on Earth posted a level 0.8. ABC did a 0.7/3, with Toy Box at a flat 0.4 and America's Funniest Home Videos at a flat 0.9, then Shark Tank at 0.9 and a second Shark Tank at 0.7. Shark Tank did a 0.9 last Sunday. Telemundo and Univision both rated a 0.5/2.
| |
| | | |
| • R.J. HILGERS was named CEO of Seattle-based digital strategy agency POP. He succeeds Bill Predmore, the agency founder, who had served as CEO since the agency opened in 1996. Predmore will continue as board chairman. Hilgers was previously chief marketing officer at the agency. Prior to joining POP, he was with SapientRazorfish. POP is part of Advance Publications, parent company of Conde Nast.
• LINDSAY PATTISON has been appointed chief transformational officer at agency holding company WPP. She was most recently head of transformation at GroupM, which operates several WPP media agencies. Pattison will also continue in that role. Pattison has also served as global CEO of GroupM media agency Maxus, prior to its merging with MEC into Wavemaker.
• BERTRAND FRABOULET and KARIM EID were named co-global heads of Havas performance marketing agency Ecselis. Fraboulet was most recently co-head of Ecselis France, while Eid joins Ecelis from Publicis Media France, where he served as managing director for Zenith and Performics. | |
| | | | |
