| | Media Buyer & Planner Today | | | | | | | | | #1 Cannes Lions Festival Streamlined | | The annual Cannes Lions Festival of Creativity, facing a backlash from agencies and their holding companies for being too expensive to attend and participate in, has cut back on its pricing, the event's length and has streamlined its awards competition. The changes come after several months of meetings with marketers, sponsors and agency executives. Among the changes: the festival will be cut from eight days to five; awards competition categories have been pared down, as have the number of categories a campaign can be entered into; festival pass prices have been reduced from about $4,800 for the entire event to about $3,700. And hotel prices in Cannes have been frozen and cab fares to and from the airport will be a fixed price for all. | | WHY THIS MATTERS: With more and more competitive pressure on agencies to deliver more and being paid less by clients, conferences have come under the microscope as a perhaps unnecessary expense that could be eliminated. That was highlighted at last summer's Cannes Festival when Publicis Groupe announced it would not be attending the 2018 event. However, based on the just announced changes, Publicis says it now plans to allow its execs to attend the 2019 Festival. | Three Takes: Ad Age | Adweek | MediaPost
| | | | #2 Facebook Pitches Augmented Reality | The social platform is trying to drum up early support among advertisers for its push into augmented reality, Digiday reports. Facebook has been meeting with advertisers and agencies, including Nike, StudioCanal and TSB, to show them how to create AR campaigns on the platform. Right now Facebook is more intent on partnering early-on with agencies and brands that can do something innovative with AR. And it is providing certain partners with AR tools to help facilitate their beta testing. Digiday says Facebook sent a developer to StudioCanal's headquarters two months ago to help the movie producer and its team of Havas agencies produce a filter for this week's release of Paddington 2.
| | WHY THIS MATTERS: Right now AR on Facebook is more trial and error than delivering real return and it is much too early to determine whether Facebook can make inroads into Snapchat's AR audience which right now is way more well established. But if Facebook can perfect their use of AR, advertisers will come because of the platform's reach. Says StudioCanal's digital marketing manager Jamie McHale, "The reason I decided to do it [the AR campaign] with Facebook was the pure reach and scale of its platform. It absolutely dwarfs Snapchat." | | A Take: Digiday | | | | #3 Hannity Ads Down 15% Prior to Boycott | | Fox News Channel's primetime program Hannity has within the past several days been hit with an ad boycott because of host Sean Hannity's defense of Alabama U.S. Senate candidate Roy Moore, who was accused of sexually assaulting a minor when he was 32. However, data from iSpot.tv shows that advertising on the show was already down compared to last year. From Sept. 1 through Nov. 12, Hannity took in $32.9 million in advertising sales, according to iSpot.tv, down from $38.9 million for the same period a year ago, MediaPost reports. Analysts say the decline was somewhat expected though, due to comparisons to the high TV viewing of the presidential campaign last year when ad rates were also higher. | | WHY THIS MATTERS: The Fox News Channel audience across the board is a fairly loyal one, as is Hannity's audience, despite whatever controversies come up and even with advertiser boycotts. In third quarter, while Fox News Channel primetime viewership was down 12% overall to 2.15 million, Hannity averaged a higher 2.51 million viewers. And while 393 brands advertised on Hannity in third quarter 2016, a still sold 321 different brands ran ads in ads during the same period this year, according to iSpot.tv data. | | A Take: MediaPost | |
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| | 93 | | Percentage of people who engage in co-viewing of TV content, according to a study by the Interactive Advertising Bureau in conjunction with Hulu, Roku and Freewheel. The study also found that over-the-top viewing reaches more viewers than DVR or VOD services, and about 29% of OTT video is co-viewed. | – Reported by MediaPost
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| | ABC Wins With Dynamic 'Dancing' | by Michael Malone
ABC was the narrow winner in Monday prime, posting a 1.7 in viewers 18-49, per the Nielsen overnights, and a 6 share. NBC, which won the previous Monday, was second at 1.6/6. ABC had Dancing with the Stars up 7% at 1.5 and The Good Doctor down 5% at 1.9. NBC had The Voice at a flat 1.9 and The Brave at a flat 1.0. Fox did a 1.0/3, as Lucifer rated a flat 1.0 and The Gifted was off 18% at 0.9. CBS was at 0.9/3. Kevin Can Wait did a flat 1.2 and the premiere of Man With a Plan rated a 1.0, same as its season one finale. Superior Donuts decreased 10% to 0.9 and 9JKL did a flat 0.8. Scorpion was a level 0.8. Telemundo and Univision both rated a 0.5/2. The CW was at 0.3/1. Supergirl did a 0.5 and Valor fell 33% to 0.2. | |
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| • ENRIQUE RODRIGUEZ was named president and CEO of TiVo. He was previously executive VP and chief technology officer at A&T's Entertainment Group. He has also held executive roles at Sirius XM, Cisco System's Service Provide Video Technology Group at as VP of Xbox Partnerships for Microsoft. At TiVo he succeeds Tom Carson who is retiring.
• FELIX BRAUTIGAM has been appointed chief marketing officer at Jaguar Land Rover. He was most recently VP for Europe at Porsche AG and succeeds Gerd Mauser who is retiring from that post, but who will continue as chairman of Jaguar Racing.
• DWAYNE RAUPP has joined IPG's Huge Detroit as executive creative director. He was previously a senior VP at GTB, WPP's dedicated agency for Ford. Earlier he was VP and executive creative director at Organic Detroit.
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| Technology Leadership Summit
February 28 – March 1, 2018 | Raleigh, NC
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20th Annual Multichannel News Wonder Women Luncheon
March 22, 2018 | New York, NY
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Advanced Advertising Summit – Spring Edition
March 26, 2018 | New York, NY
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Multicultural Television Summit
April 3, 2018 | New York, NY
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Technology Leadership Awards at NAB
April 9, 2018 | Las Vegas, NV
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The Programmatic Summit
June 2018 | New York
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Digital Media Tech Leadership Summit
June 2018 | Location TBD
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