| | Media Buyer & Planner Today | | | | | | | | | #1 Advertisers Backtrack on Hannity Boycott | | Several brands that initially announced they planned to boycott Fox New Channel's Hannity show, because of host Sean Hannity's defense of embattled Alabama Senator Roy Moore have backtracked following consumer backlashes by Moore supporters, The New York Times reports. A few even deleted their initial tweets threatening to pull their ads from the show. The most recent brand to delete a tweet is Volvo Car USA, which initially wrote on Twitter that it had advised its media agency to "cease advertising on the show." Reddi Wip and Hebrew National, both ConAgra Foods brands, initially said on Twitter they had removed their ads from Hannity, but pulled the tweets after a spokesperson said they had pulled out of the show before the controversy began. Those moves follow a backlash against Keurig, which was one of the first to announce it would boycott Hannity. | | WHY THIS MATTERS: Brands are very conscious of wanting to take the moral high road these days, but obviously if a backlash potentially hurts sales, they are prone to backtrack. Kara Alaimo, an assistant professor of public relations at Hofstra University says she was surprised to see Volvo and Realtor.com actually delete tweets that were widely distributed initially. "It's pretty unusual to see companies like this handling an issue so poorly," she says, adding, "This idea that you can take back a tweet is pretty shocking. It's remarkable that they clearly didn't vet their social media posts internally and everyone wasn't on board when they tweeted." Alaimo also suggested that brands need to publicly articulate what their policies are with respect to advertising "and under what circumstances they would pull their ads from broadcasters." | | A Take: NYT | | | | #2 Why Women in Advertising Stay Silent About Harassment | | Women in the advertising industry for the most part do not speak out when they are sexually harassed on the job because in most cases very little is done to help them, Digiday reports, based on interviews with over a dozen women. They say human resources departments usually do very little to look out for them, most often siding with higher ranking male executives. One female agency exec told of having dinner with a client who started touching her inappropriately. She told him to "stop being a bitch." Two days later, her boss called her in and told her she needed to apologize to the client. Says another female agency executive, "This is a transient industry, and there's a culture of dipping in and out." She says that means "creepy people" get to quickly move on without too many questions if something untoward comes up, but it also means women never know who they'll meet in the future." | | WHY THIS MATTERS: Because of a fear for coming forward and concern that they will be blackballed for speaking out, many women don't. What happens instead sometimes is a "whisper network" where women are each other about certain men. In other instances, a male "chaperone" will make sure that a woman is protected from a possible bad situation with a potential abusive exec. Why is it prone to happen in the first place at agencies? One woman says agencies are "subservient" to their clients. So tolerance toward an abuser is more often condoned rather than rebuked. | | A Take: Digiday | | | | #3 Senators Want Political Ad Disclaimers | | Fifteen Democratic U.S. senators are asking the Federal Election Commission to ensure that online political ads carry disclaimers stating who paid for them. "The FEC must close loopholes that have allowed foreign adversaries to sow discord and misinform the American electorate," Senators Mark Warner of Virginia, Amy Klobuchar of Minnesota, Clair McCaskill of Missouri, and a dozen others wrote in a letter to the agency. "The lack of transparency of digital ads is a threat to our national security." | | WHY THIS MATTERS: The FEC is currently exploring whether to issue new guidelines. Currently, FEC mandates that some online ads might require disclaimers, but the mandate doesn't include every internet political ad. Various legislators have also introduced bills in Congress to try to regulate political ads online, but so far that has gone no where. A quicker solution to the problem can come from convincing the FEC to act on this growing problem. | | A Take: MediaPost | |
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| | 56 | | Percentage of U.S. video viewers who say they talk about the products and brands they see while co-viewing video on over-the-top devices. Some 45% also say they will attempt to change someone else's mind about a brand they see while co-viewing on OTT devices. That compares to 50% who say they talk about brands they we while co-viewing linear TV, and 36% who say they attempt to change someone else's mind about a brand while co-viewing linear TV. | – Reported by eMarketer
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| | NBC Shows Grow as Network Wins | by Michael Malone
NBC took Tuesday prime honors with a strong showing from This Is Us, the network posting a 1.9 in viewers 18-49, per the Nielsen overnights, and a 7 share. Second went to CBS at 1.3/5. On NBC, The Voice rated a 2.0 and This Is Us a 2.6, then the finale of Law & Order True Crime: The Menendez Murders a 1.0. All three were up a tenth of a point from last week. On CBS, NCIS did a 1.5 and Bull a 1.2, both shows flat, then NCIS: New Orleans went up 10% to 1.1. ABC did a 0.9/3. The Middle was good for a flat 1.3 and Fresh Off the Boat a level 1.0. Black-ish rated a 1.1 and The Mayor a 0.7, both flat. Kevin (Probably) Saves the World fell 14% to 0.6. Fox was at 0.8/3, as Lethal Weapon did a 1.0 and The Mick a 0.7, then Brooklyn Nine-Nine a 0.6. All three were flat. The CW scored a 0.7/3, as The Flash posted a 0.9 and DC's Legends of Tomorrow a 0.5. Both were flat. Telemundo rated a 0.6/2 and Univision a 0.5/2. | |
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| • MARISSA JIMENEZ was named president of Modi Media, the advanced TV ad unit of WPP's GroupM. She succeeds Mike Bologna who departed recently to start addressable TV company one2one Media. Jimenez was previously VP of advanced advertising and business development at Altice USA. Prior to that she was with Comcast Spotlight and Comcast Interactive Media. At Modi, she will report to Rino Scanzoni, who is chairman and CEO.
• JOHN SKIPPER has had his contract as president of ESPN extended through 2021, as first reported by The Big Lead. Skipper has been president of the cable sports network since 2012. Prior to that he was ESPN's executive VP of content. He also served as senior VP and general manager of ESPN The Magazine from 1997 to 2005.
• MATT BAKER was appointed chief strategy officer at Deutsch New York. He was most recently head of planning at JWT New York. Prior to that he was director of strategy and innovation at Anomaly.
• GIAN FULGONI is leaving his role as CEO of comScore immediately. The company had previously announced that Fulgoni, a co-founder of comScore, would be departing on Jan. 31, 2018. Bill Livek, comScore executive vice chairman and president will assumed the role of CEO until a replacement for Fulgoni is hired.
• ROBERTO RUIZ was promoted to the newly created role of executive VP, research, insights & analytics at Univision Communications. Ruiz joined Univision in 2008 and has since held the role of VP of strategy & insights.
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| Technology Leadership Summit
February 28 – March 1, 2018 | Raleigh, NC
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20th Annual Multichannel News Wonder Women Luncheon
March 22, 2018 | New York, NY
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Advanced Advertising Summit – Spring Edition
March 26, 2018 | New York, NY
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Multicultural Television Summit
April 3, 2018 | New York, NY
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April 9, 2018 | Las Vegas, NV
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June 2018 | New York
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Digital Media Tech Leadership Summit
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