WHY THIS MATTERS:Zefr says that over-the-top shows are among the most popular content on YouTube, and while a lot of traffic is generated by official channels, fan content is also generating billions of views.
WHY THIS MATTERS:AT&T has said previously that because the two companies have no competing businesses, there is little reason to consider the merger to be anti-competitive.
Over-the-top video (OTT) content continues to be in high demand in both mature and emerging markets around the world. Major OTT providers are investing heavily in international expansion, and revenue from ad supported OTT video outside of the U.S. is expected to grow significantly in the coming years. According to some analysts, ad supported OTT video could become a $15 billion global opportunity by 2021.