WHY THIS MATTERS:ATSC 3.0 is the new broadcast transmission standard that will allow TV stations to do video on demand and other interactive services using a broadband return path for viewers with internet access, and provide 4K video, advanced emergency alerts and more.
WHY THIS MATTERS:Nielsen has been moving to a total-audience approach to capture viewing on different platforms and gadgets, as well as the eyeballs still watching TV via broadcast and cable.
WHY THIS MATTERS:House and Senate Democrats had fought the vote, with some Senators asking Chairman Ajit Pai to recuse himself until the FCC Inspector General had looked into allegations the ownership vote, and other FCC actions, were thumbs on the scale for the Sinclair-Tribune deal.
In 1975, the Federal Communications Commission (during my tenure as chair) adopted rules that prohibited the common ownership of a daily print newspaper and a full-power broadcast station (radio or television) in the same market. It did so at a time when newspapers played a dominant role in this nation's media landscape. And the agency's regulations largely were based on concerns about that perceived dominance and the effect that it might have on viewpoint diversity.