วันจันทร์ที่ 23 ตุลาคม พ.ศ. 2560

#NYCTVWK: Seen and Heard at NYC Television Week

 
 
 

Broadcasting & Cable Newsletter

 

October 20, 2017 

 
 

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NYC TELEVISION WEEK  
 
 
 
Fox Networks Selling Addressable Ads in VOD on Comcast, Hulu
B&C's leading story of the week came from the Advanced Ad event, where Fox Networks Group SVP Noah Levine broke the news that the company has begun selling ads for its VOD content that are addressable on an individual household basis. Read the story by Jon Lafayette, plus these others from the week that was.

More #NYCTVWK Breaking News | Heard at the 2017 'B&C' Hall of Fame
Inductees at the 27th annual event were filled with thanks for others

B&C Hall of Fame: Watch the Induction Ceremony
Inductees took to the Grand Hyatt NYC stage Oct. 16

VR 20/20: Virtual Reality a Game-Changer in News, Entertainment, Marketing
The future is here, Google Play exec says

Next TV Summit: CBS All Access, CBSN Help Network Reach Young Audience, Says Debevoise
OTT service's average viewer age is 43, streaming news channel's is 38

Advanced Ad: Keep It Simple
Ease buying, create multi-screen experiences to drive growth, panel says

Hispanic TV Summit 2017: Pay TV Workforce Should Better Reflect Multicultural Audience
'I need to see people like me in the hallways,' Lisa Torres says in keynote

TV Data Summit: Viacom's Schireson Says Charter Deal Could Be Blueprint
Chief data officer says new pact not a 'zero-sum game'
MORE #NYCTVWK COVERAGE »

 
 

 
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