| | Media Buyer & Planner Today | | | | | | | | | #1 Facebook Lets Advertisers Study User Posts | | The social media giant is experimenting with allowing brands to study people's posts and comments on its network in an effort to help them market better on the platform, Ad Age reports. The beta test is an extension of Facebook's Audience Insights API marketing tech platform. Early ad partners, which include top agencies and media companies, will be able to search Facebook's history of public user posts to see what topics, themes, brand and products are being discussed. Users' identities will be withheld. It is the first time that Facebook is making it possible for advertisers to access user posts. A direct line to what people say can be more informative than what they claim to like. | | WHY THIS MATTERS: Advertisers tell Ad Age that Facebook has been slow at developing new data products because it's trying to balance privacy of users to what it can offer marketers. And it also has to be cognizant that more data harvesting could theoretically lead to unintended ad targeting, such as the recent situation where marketers were targeting anti-semetic interests on Facebook. But marketers say a tool analyzing how people react to a new product or brand could help a company significantly. | A Take: Ad Age
| | | | #2 Scientologists Urge Ad Boycott of A&E Show | | The religious organization is emailing advertisers demanding they boycott the A&E reality series Leah Remini: Scientology and the Aftermath, claiming it is inciting threats and acts of violence against members of its church, The Wall Street Journal reports. The group behind the effort is Scientologists Taking Action Against Discrimination (STAND). Among the advertisers they are targeting include Anheuser-Bush InBev, Fiat Chrysler and Geico. Remini is a former Scientologist who left the Church and on her show interviews ex-Church members and their families. The show won an Emmy award this year for outstanding informational series and A&E says it is "enormously proud of the quality and importance of the series." | | WHY THIS MATTERS: A few advertisers have pulled out but continue to advertise elsewhere on the network, A&E told the Journal. But most advertisers continue to advertiser in the show. It has a decent-size audience for a cable show, averaging 2.8 million viewers per episode for live plus-seven-day viewing, including 1.6 million adults 25 to 54. A&E is no stranger to edgy programming, having continued to air Duck Dynasty after one of its stars publicly made anti-gay statements. | | A Take: WSJ | | | | #3 Spark Foundry Wins $250M Mattress Firm Account | | The Publicis Groupe agency was named U.S. media agency for Mattress Firm, America's largest specialty mattress retailer, and will handle both media planning and buying for TV, radio, print and out-of-home. Independent agency Clearlink, based in Salt Lake City, will continue to handle digital buying. In May, Mattress Firm selected Droga5 to handle its creative. Out is Houston-based The Company, which previously handled media for Mattress Firm and which opted not to defend, according to an Adweek report. Other agencies participating in the media review were Carat and MediaCom. | | WHY THIS MATTERS: The win is the third major account to come into the Spark Foundry fold in recent months. It has previous won the media accounts for Southwest Airlines and Nature's Way. It did, however, lose two major accounts earlier this year – Sprint and Honda. Spark Foundry was formed in July when Publicis media agencies Spark and MediaVest were combined. | Two Takes: Adweek | MediaPost
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| | 584.1 | | Dollars in billions that will be spent on advertising worldwide in 2017, according to eMarketer estimates. That total will rise to $757.4 billion by 2021 with ad spending growth rates ranging between 4.9% and 8.3% over the forecast period. | – Reported by eMarketer
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| | NBC Wins With Hearty 'SNF' | by Michael Malone
NBC won Sunday ratings by a mile, with the NFL leading the way. The network tallied a 4.6 rating in viewers 18-49, per the Nielsen overnights, with a 16 share. That topped CBS' 1.9/7. NBC did a 4.3/15 the week before. Football Night in America was up 7% to 2.9, while the New York Giants took down the Denver Broncos for their first win, the game rating a 5.0, down 4% from last Sunday. The NFL bolstered CBS ratings too. A game led into 60 Minutes at 2.2, double last week's rating, then Wisdom of the Crowd went up 20% to 1.2. NCIS: Los Angeles was up a tenth of a point at 1.1, and Madam Secretary did a flat 0.8. Fox rated a 1.0/4. An NFL overrun preceded a rerun of Ghosted, then Bob's Burgers slipped 15% from its last new episode two weeks ago to 1.1 and The Simpsons went down 41% to 1.3. A new Ghosted was off 29% at 1.0 and Family Guy fell 14% to 1.2 before Last Man on Earth dropped 20% to 1.0. ABC scored a 0.7/2, with Toy Box at a flat 0.4 and America's Funniest Home Videos down 11% at 0.8. Shark Tank posted a level 1.1 and Ten Days in the Valley also was flat at 0.4. Univision did a 0.5/2 and Telemundo a 0.3/1, both level with last Sunday. | |
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| | • ALASDAIR LLOYD-JONES was promoted to CEO of WPP's experiential agency SET. He was elevated from president and chief strategy officer. He succeeds the agency's founder and CEO SABINA TESHLER who was named chairman. Succeeding Lloyd-Jones as president was chief operating officer KURT KUJOVICH. | |
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