WHY THIS MATTERS:Per a draft of the ASTC 3.0 order circulated by chair Ajit Pai, the FCC has decided not to exclude ATSC 3.0 signals from retransmission consent negotiations, though the mandatory simulcasts of old and new transmission standards must be essentially the same.
WHY THIS MATTERS:The research firm said in its "OTT Video & TV Everywhere: Partners, Alternatives and Competition" report that 53% of broadband homes subscribe to both pay TV and OTT services.
Cord-cutting is going mainstream, with more and more consumers opting for internet-delivered TV through connected and smart TVs — both presenting new, exciting opportunities for brands. It has not yet hit the tipping point, but make no mistake, it soon will. When it does, many valuable eyeballs will be focused on over-the-top (OTT) advertising content.