B&C Today: OTT Becomes A-OK on the STB; Clients Set for Open AP Ad Platform

Broadcasting & Cable Newsletter   October 23, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       OTT Becomes A-OK on the STB Tight integrations starting to flourish as ops strive to keep consumers engaged on their set-top boxes READ MORE » WHY THIS MATTERS: This embracing of over-the-top is a big next-step in the cable TV evolution.   Clients Set for Open AP Ad Platform Turner, Fox, Viacom working together, seeing added business READ MORE » WHY THIS MATTERS: Media companies think a shift to audience buying will make their advertising more effective and their ad inventory more valuable.   Media Has Stake in NAFTA Renegotiation Implicates ad dollars, retrans, pay TV ownership and more READ MORE » WHY THIS MATTERS: The content community is seizing this moment to affect change in the trade relationship with Canada.   More Top Stories       At Three, CBS All Access Fights the Good Fight Nielsen Data Could Change Netflix Brand Broadcast, Cable Ad Ventures Eye Opportunities With Blockchain Fries: The Network Is the 'Secret Sauce' Rutledge: Cable Suffers From Poor Service Fox Eyes Addressable VOD Advertising CBRS Spectrum Could Open Windows of Opportunity for Cable Ops Watson: AI, Machine Learning Will Be Disruptive Forces Spending the 2,000th Day With Rachael Ray ISIS Loses in Syria, and Holly Williams Is There more headlines »   Perspective     When Silence Isn't Golden By Rep. Frank Pallone, Jr. (D-NJ) The Broadcast world was shaken again two weeks ago when President Trump tweeted that he did not like one of NBC's reports and, therefore, its broadcast licenses should be challenged and possibly revoked. The President had two goals: first, to bully newsrooms into giving him more favorable coverage; and second, to intimidate his political appointees into following through with point one. READ MORE » more blogs »   Departments       Distribution: 'Goldbergs' Doubles Up On the Landmarks Platforms: Short-Form Video Continues Long-Term Benefit The Watchman: Amy Sedaris Goes 'Home', Tom Petty and the Heartbreak The Five Spot: Phil McKinney   Jobs     General Manager WLNE-TV/abc6 – Providence, RI, United States   Account Executive WLNE-TV/abc6 – Providence, RI, United States   Morning Executive Producer Hearst Television – Des Moines, IA, United States   Local Sales Manager Hearst Television – Rogers, AR, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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