WHY THIS MATTERS:As TV's highest rated franchise, the health of NFL ratings is crucial to the networks that pay big bucks for the rights to broadcast games.
WHY THIS MATTERS:Didja is trying to capture cord-cutters who have fallen out of the pay TV ecosystem, as well as consumers who have never taken a traditional pay TV service.
WHY THIS MATTERS:The season five finale premieres Sunday, Oct. 29. The show is averaging nearly 5 million weekly viewers across platforms, according to Showtime.
As our beloved TV programming returns this fall, all across America people will gather to take in their long-awaited show or root on their favorite team. This was true five years ago, 10 years ago and 20 years ago — but something is very different. Cord-cutting is going mainstream, with more and more consumers opting for internet-delivered TV through connected (CTVs) and smart TVs — both presenting new, exciting opportunities for brands.