WHY THIS MATTERS:Analyst Marci Ryvicker said that without local news, sports or "must-see" primetime programming, Ion lacks negotiating leverage for retrans.
By Wayne Young, VP of product management, Conversant
The second season of NBC's hit show This Is Us is back following its summer hiatus. While the show enjoyed solid ratings in its first season, there's no guarantee it will attract the same level the second time around. This is an ongoing challenge TV marketers face as programs go on production hiatus and re-emerge to face stiff competition from adversaries old and new. To reignite their audience base, networks develop concentrated marketing strategies to drive saturation leading up to their season premieres.