B&C Today: AMC Selling Six-Second Spots in 'Walking Dead'; Connected TV Viewers OK With Ads

Broadcasting & Cable Newsletter   October 5, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       AMC Selling Six-Second Spots in 'The Walking Dead' Shorter commercial will air as episode starts READ MORE » WHY THIS MATTERS: The network, which started selling the spots Monday, says it is looking for a price somewhere between the cost of a 15-second spot and a 30-second spot. Thirty-second spots cost a reported $500,000.   Connected TV Viewers OK With Advertising: Study Streaming spots 'less annoying,' viewers say in Telaria survey READ MORE » WHY THIS MATTERS: The study looked at five countries, including the U.S., and found that nearly 60% of respondents now think of viewing streamed content on a connected set as "watching TV."   'Fox & Friends First' to Air at 4 a.m. Starting Oct. 9 Expansion of President Trump's favorite morning show READ MORE » WHY THIS MATTERS: The new 4 a.m. hour will be hosted by Heather Childers.   More Top Stories       Discovery, Google to Launch VR Series, 'Discovery TRVLR' ACA Launches Retrans Campaign Blaming Broadcasters International Broadcasters to Create Local Versions of CBS Programs FCC Extends High-Cost Subsidy to Hurricane Relief Formula 1 Moves to ESPN 'Atlanta' Producer Robinson Signs Production Deal With FX Toyota to Sponsor Live Primetime Show on Twitter Broadcasters LOL at MVPD 'Ransom' Campaign Senate Commerce Recommends Redl to Full Senate Angry Groups Target Democrats Who Voted for Pai more headlines »   Blog Of Note     4 Keys to Aligning TV and Video Teams By Tom Falcone, VP Digital Media Relations at Extreme Reach I've been working in the advertising industry for over 25 years, during which time I've had a front row seat to a lot of changes on the TV side as well as the incredible explosion of digital video opportunities. We are after all, an industry that thrives on change and new ideas, from making "Whassup" a part of the cultural zeitgeist to basically everything that's crossing Snapchat these days. And yet, when it comes to the nuts and bolts of the way advertising operates, things are less inspiring. READ MORE » more blogs »   Departments       Currency: Fox's 'The Gifted' Gets TV's Biggest Promo Push Programming: Starz Greenlights Drama 'Sweetbitter' Platforms: Charter, MSG Networks Agree on 'MSG GO' Fates and Fortunes: HRTS Names Former 'B&C' Editor Grego as New CEO Washington: FCC Commissioner Rosenworcel Staffs Up   Events     Streaming Technology Leadership Summit October 16-17, 2017 | The Stewart Hotel, NYC Learn More NYC Television Week October 16-19, 2017 | NYC Learn More B&C Hall Of Fame October 16 | Grand Hyatt Hotel, NYC Learn More VR 2020 Summit October 17 | The Stewart Hotel, NYC Learn More Advanced Advertising October 18 | Sheraton Times Square, NYC Learn More NextTV Summit New York City October 18 | Sheraton Times Square, NYC Learn More Hispanic Television Summit October 19 | Sheraton Times Square, NYC Learn More TV Data Summit October 19 | Sheraton Times Square, NYC Learn More more events »   Jobs     Director, Local Media Major League Soccer – New York City, NY, United States   Maintenance Technician WTTG Fox 5/Fox 5 Plus – Washington, DC, United States   General Manager Citadel Communications – Providence, RI, United States   General Sales Manager WPSD-TV – Paducah, KY, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

Manage Your Email Preferences/Unsubscribe Change Your Email Address To report abuse. You have received this message because you previously gave your email address to NewBay Media LLC. © 2017 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400