Tips For Acquiring And Keeping OTT Subscribers

In our digitally connected world, delivering premium content brings on new challenges. Successful OTT businesses are generally based around premium (paid) content and allow the consumer to choose how and when they want to watch and interact with this content.  Download this whitepaper to read the top tricks and tips to acquiring and keeping OTT subscribers based around four critical values: Develop strong digital relationships with each individual customer Establish dynamic and flexible value-based pricing Create packages, features and products based on behavioral insights into consumption and usage patterns Measure and report predictable, forward-looking revenue "Keeping the four critical values in mind, here are the tricks and tips that will serve as your foundational blueprint for acquiring & keeping subscribers in order to run a successful over-the-top business." NeuLion is a global leader specializing in digital video broadcasting, distribution and monetization of live and on-demand sports and entertainment content to any connected device. As the only complete end-to-end video solution, the NeuLion Digital Platform simplifies the digital video workflow and provides all the tools you need to get your content into consumers hands faster, cheaper and easier. Visit www.neulion.com for more information.

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