| | Media Buyer & Planner Today | | | | | | | | | #1 Papa John's Begins Agency Review | | The national pizza chain has contacted about 10 agencies and ad holding companies to participate in a creative account pitch, Ad Age reports. Incumbent creative agency Grey is participating, as is its holding company WPP. None of the other agencies were identified, but Papa John's chief marketing officer Brandon Rhoten says, "By the end of 2017, we'll have a new partner in place or Grey will be reestablished under the new expectations." Rhoten says pitches can include broader holding company solutions or those from individual creative agencies with ideas beyond traditional media. He says he does not want to bring in "a TV agency" for creative. Initiative handles media for Papa John's. | | WHY THIS MATTERS: Papa John's is a relatively large ad spender in the competitive pizza chain category. The chain spent about $235 million on U.S. advertising last year, up 4.3% from the previous year. It is best known for its commercials featuring Peyton Manning and chain founder and CEO John Schnatter. As is often the case, the review comes after a switch in CMOs. Rhoten joined Papa John's in May from Wendys, where he was VP of advertising, media and digital/social. | A Take: Ad Age
| | | | #2 Millennials Prefer Human Clerks to Bots | | Message to retailers – don't be so quick to replace human sales clerks with bots in your stores. That's the message from smartphone-charging station provider ChargeItSpot, which surveyed shoppers at malls across the country. MediaPost reports that 63% of U.S. shoppers see store associates as extremely important and another 28% say they are "somewhat important." And the percentage is greater among millennials with 66% saying store clerk's presence during store visits are "extremely important," compared to 54% of consumers ages 36 to 51 who say that and 49% of those 52 to 70 who share that sentiment. Some 43% of consumers also say they would not shop at a store which operated with bots. | | WHY THIS MATTERS: Despite the strong anti-bot feelings of consumers right now, many major U.S. retailers are testing them, while others are seriously weighing the option. "Amazon is already testing the cashier-less checkout process in their Amazon Go location," says Doughlas Baldasare, CEO and founder of ChargeItSpot. | A Take: MediaPost
| | | | #3 W+K Wins Airbnb Global Account | | The home sharing company has selected Wieden+Kennedy as its new global creative agency following a competitive review. Incumbent creative agency Omnicom's TBWA/Chiat/Day, which has had the account since 2014, was not invited to participate in the pitch, according to an Ad Age report. W+K won the final review over DDB North America. Other agencies involved in the pitch included 72andSunny, R/GA and Anomaly, Adweek reported. | | WHY THIS MATTERS: Both final pitches were led by female executives with Wendy Clark, North America CEO overseeing the DDB pitch, and Colleen DeCourcy, global chief creative officer leading the pitch for W+K. Airbnb spent about $65 million on paid U.S. media in 2016, according to Kantar Media, a 50% increase over 2015. The company in its new campaigns will be looking to grow its business beyond just home-sharing by promoting its vacation planning expertise. | Two Takes: Ad Age | Adweek
| |
| | |
| | 60 | | Percentage of female U.S. mobile gamers who play mobile games on a daily basis, compared to 47% of males, according to a survey by agency Jun Group. Overall, 37% of male and female U.S. mobile gamers say gaming apps are their favorite, followed by 25% who say social apps, 23% who say music apps and 6% who say news apps. | – Reported by eMarketer
| |
| | | |
| | | Nielsen says the team that reports ratings was evacuated from its main data-processing facility in Oldsmar, near Tampa, Fla., because of Hurricane Irma. As a result viewership data will be delayed this week.
| |
| | | |
| • LUKE TAYLOR was named CEO of Omnicom DAS Group's Precision Marketing Group, which includes agencies Javelin, Organic, Proximity, RAPP and Targetbase. Taylor was most recently CEO of DigitasLBi.
• MOA NETTO has joined Rapp New York as chief creative officer. He was most recently VP and executive creative director at Brazil digital agency W3haus. Prior to that he was a creative director at Ogilvy & Mather Sao Paulo.
• BEAR COLLINS was appointed senior creative technologist at Fitzgerald & Co. He joins from BBDO, where he held the same title. "I hack social platforms, come up with never been done ideas and tinker with technology -- all with the goal of finding unique solutions to our clients' problems," he tells Adweek's Agency Spy.
• GORDON SMITH has had his contract as president and CEO of the National Association of Broadcasters extended through March 31, 2023. He has held the position since November 2009. Smith is a former two-term Republican U.S. Senator from Oregon. | |
| | | |
| News Technology Summit
September 26-27, 2017 | Atlanta Airport Marriott, GA
Learn More
Streaming Technology Leadership Summit
October 16-17, 2017 | The Stewart Hotel, NYC
Learn More
NYC Television Week
October 16-19, 2017 | NYC
Learn More
B&C Hall Of Fame
October 16 | Grand Hyatt Hotel, NYC
Learn More
VR 2020 Summit
October 17 | The Stewart Hotel, NYC
Learn More
Advanced Advertising
October 18 | Sheraton Times Square, NYC
Learn More
NextTV Summit New York City
October 18 | Sheraton Times Square, NYC
Learn More
Hispanic Television Summit
October 19 | Sheraton Times Square, NYC
Learn More
TV Data Summit
October 19 | Sheraton Times Square, NYC
Learn More
| | more events » | |
| | | | |
