MCN Newswire: SVOD Viewing Continues Surge; Scripps Buy Could Help Discovery Nets Gain Traction With vMVPDs; Time Warner to Grow DTC Business After AT&T Merger
WHY THIS MATTERS:Hulu has seen the biggest increase in subscriber usage in the last 12 months, ahead of SVOD rivals such as Netflix and Amazon Prime, with 64% of respondents saying they watch Hulu more now than a year ago, Hub Entertainment Research found in its "TV Redefined" study.
WHY THIS MATTERS:While some virtual MVPDs have kept Discovery Communications's networks off their domestic skinny bundles, viewer demand and Discovery's recent purchase of Scripps Networks could force distributors to loosen their belts, Wiedenfels told an industry audience last week.
WHY THIS MATTERS:Noting that the pay TV business is approaching an inflection point, Stankey said providing "more on-demand capabilities, a better user interface and higher value for the current amount people are paying" will be key to keeping and growing customers.