| | | | | SVOD Viewing Still Surging: Study | Netflix credentials are the most shared, ahead of HBO Now, Amazon Prime, Hulu
| READ MORE » | | WHY THIS MATTERS: Hulu has seen the biggest increase in subscriber usage in the last 12 months, ahead of SVOD rivals such as Netflix and Amazon Prime, with 64% of respondents saying they watch Hulu more now than a year ago, Hub Entertainment Research found in its "TV Redefined" study. | | | | Discovery CFO: Viewer Taste Will Drive Skinny Bundles | Gunnar Wiedenfels sees Scripps purchase helping with slimmer virtual MVPD packages
| READ MORE » | | WHY THIS MATTERS: While some virtual MVPDs have kept Discovery Communications's networks off their domestic skinny bundles, viewer demand and Discovery's recent purchase of Scripps Networks could force distributors to loosen their belts, Wiedenfels told an industry audience last week. | | | | AT&T Exec Sees Sees Time Warner Growing Direct-to-Consumer Biz After Merger | Senior EVP John Stankey says data, programmatic will bolster advertising efforts
| READ MORE » | WHY THIS MATTERS: Noting that the pay TV business is approaching an inflection point, Stankey said providing "more on-demand capabilities, a better user interface and higher value for the current amount people are paying" will be key to keeping and growing customers.
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