MCN Newswire: Streaming Satisfies but Subs Sticking With Pay TV; Roku Closes First Day on Nasdaq Up 68%; Ad Views Rising in Premium and Live Digital Video
WHY THIS MATTERS:J.D. Power also found that despite the popularity of time-shifting favorite shows, the number of hours spent watching regularly scheduled TV programs has increased nearly an hour over the past two years, to 17.4 hours in a typical week from 16.6 hours in 2015.
WHY THIS MATTERS:Though device sales currently represent the bulk of Roku's revenue, company founder/CEO Anthony Wood said on CNBC's "Squawk Box" that Roku's business is focused on becoming a next-gen advertising and content distribution platform that's delivered at scale.
WHY THIS MATTERS:Ads in live digital video grew by 20% to account for 21% of total ad views, up from 17% a year ago, with 73% of live views coming during sports programming.