WHY THIS MATTERS:Networks are increasingly finding that subscription digital sports services can showcase a huge roster of niche content and international sports, providing additional revenue to help offset the high cost of rights while giving younger cord-cutting fans an opportunity to access content not typically offered on linear sports channels.
WHY THIS MATTERS:While Showtime officials said the Aug. 26 fight's PPV numbers are preliminary, Mayweather-McGregor is positioned to knock out the PPV record of 4.6 million buys and the more than $450 million in PPV revenue generated by Mayweather's 2015 fight with Manny Pacquiao.