MCN Newswire: Direct-to-Consumer Services Inevitable for Programmers; Bakish Expects Sports-Free Skinny Bundle by Year-End; New Pay-TV Subs More Likely to Churn
WHY THIS MATTERS:Direct-to-consumer offerings are inevitable for programmers, but content providers must be careful to maintain their existing relationships with traditional distributors, who continue to pay most of their bills, Murdoch said at the Goldman Sachs Communacopia conference.
WHY THIS MATTERS:Bakish said a low-priced entertainment bundle would be "a positive catalyst for pay-TV and certainly for Viacom," but stopped short of confirming reports that the programmer was working on such a package along with Discovery Communications, Scripps Networks and A+E Networks.
WHY THIS MATTERS:TiVo's online survey of 8,500 pay TV and OTT subscribers across seven countries found that one in four respondents who have had pay-TV service for less than 12 months are "extremely likely" to cut or shave the cord within the next six months.