B&C Today: 'Walking Dead' Teams With Mountain Dew on App; NFL Ad Sales Look Strong

Broadcasting & Cable Newsletter   September 7, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       'Dead' Walking to Retail With Mountain Dew Augmented Reality App Multi-million dollar ad deal marks season 8 premiere READ MORE » WHY THIS MATTERS: The sponsorship is part of a multi-million advertising deal that includes ads on all of AMC Networks' channels.   Buyers: NFL Ad Sales Look Strong Lower pricing gains in sight as nets battle each other to keep share READ MORE » WHY THIS MATTERS: While the total take is down about 10% from what was taken in at this point heading into last season, it's still a solid number considering all the negatives they have had to sell against.   Scripps-Owned Newsy Becoming a Cable Channel After RLTV Purchase Scripps' purchase of Retirement Living Television's carriage contracts will allow the company to put Newsy on cable READ MORE » WHY THIS MATTERS: By the end of 2018, Newsy is expected to reach about 40 million cable and satellite subscribers.   More Top Stories       Syndication Ratings: 'Dr. Phil' Ends Season as Top Talker for Sixth Straight Year Hearst/Cox Reach Retrans Deal Verizon Readies for Hurricane Irma Analyst Predicts Higher Ratings for Primetime NFL Broadcasts Comcast Opening WiFi Hotspots to All Keltie Knight Joins 'ET' as Correspondent FCC Activates Reporting System for Hurricane Irma Univision Rolling Out Justice Network in 11 Markets Fox News Channel Adds 'Objectified' Sunday Nights Rice Named President at 21st Century Fox HBO Signs Maher for Two More Seasons of 'Real Time' Terrell Owens, Debbie Gibson, Nick Lachey Among New 'Dancing With the Stars' Hopefuls more headlines »   Departments       Currency: Dish, Citadel Agree to Extension at WLNE-TV Distribution: David Theodosopoulos Named EP of 'Hot Bench' Programming: Chris Stapleton, Florida Georgia Line, Keith Urban Make CMT 'Artists of the Year' List Local TV: Nexstar Raises $2.5M for Hurricane Relief, Expands Effort Washington: House Passes Self-Driving Car Bill   Events     News Technology Summit September 26-27, 2017 | Atlanta Airport Marriott, GA Learn More Streaming Technology Leadership Summit October 16-17, 2017 | The Stewart Hotel, NYC Learn More NYC Television Week October 16-19, 2017 | NYC Learn More B&C Hall Of Fame October 16 | Grand Hyatt Hotel, NYC Learn More VR 2020 Summit October 17 | The Stewart Hotel, NYC Learn More Advanced Advertising October 18 | Sheraton Times Square, NYC Learn More NextTV Summit New York City October 18 | Sheraton Times Square, NYC Learn More Hispanic Television Summit October 19 | Sheraton Times Square, NYC Learn More TV Data Summit October 19 | Sheraton Times Square, NYC Learn More more events »   Jobs     General Sales Manager WPSD-TV – Paducah, KY, United States   Local Sales Manager WROC-TV – Rochester, NY, United States   Chief Engineer ValleyPBS – Fresno, CA, United States   Multimedia Lifestyle Reporter WAVY TV 10/WVBT FOX43 – Portsmouth, VA, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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