B&C Today: Target Makes First Self-Serve Programmatic NBCU Buy; 'Megyn Kelly Today' Ties 'Live'

Broadcasting & Cable Newsletter   September 27, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Retailer Target Makes First Self-Serve Programmatic Buy at NBCU Data from 4C used to target audiences READ MORE » WHY THIS MATTERS: NBCU is the first to use 4C to create a private marketplace within linear TV.   'Megyn Kelly Today' Ties 'Live' in Premiere Both shows rate the same in households in 56 metered markets on Sept. 25 READ MORE » WHY THIS MATTERS: In viewers, Megyn Kelly Today averaged 2.93 million on day one, up 12% from the time period in the prior week, according to Nielsen's fast national ratings.   ABC Wins Evening News Season in Total Viewers, NBC Takes the Demo ABC's first total viewers win in the race since Peter Jennings delivered the news READ MORE » WHY THIS MATTERS: ABC's World News Tonight tallied 8,301,000 total viewers for the season, ahead of NBC's 8,204,000 for Nightly News.   More Top Stories       Fox News Taps Harris Faulkner for New Daytime News Show Comcast Rolls Out 'Xfinity Instant TV' Beta Syndication Ratings: 'Judge Judy' Premieres Season 22 Far in Front Verizon, VW Sign With Fox as World Cup Sponsors Sources: McConnell Files Cloture on Pai Nomination UHF Discount Foes Fire First Legal Shot Dish, Citadel Reach Agreement in Providence, R.I., Retrans Dispute 'Page Six TV,' 'Daily Mail TV' Tie in Households After Week One Downey, Burnett, MGM Launch 'Uplifting' Video Site Facebook to Distribute Video Content From NFL more headlines »   Blog Of Note     Wanda Sykes Pushes It With New BET Game Show By Michael Malone Wanda Sykes' game show Face Value debuts on BET Sept. 27 at 10 p.m. The show sees teams judge a stranger based on a minimum of information, including their name and job, and how they look. Teams consist of three people, each with a captain—in the pilot, actor and comedian Brandon T. Jackson captains the men's team, and Sheryl Underwood, also an actor and comedian, captains the ladies. READ MORE » more blogs »   Departments       Programming: 'Tracey Ullman's Show' Back on HBO Oct. 20 Fates & Fortunes: Gina Degnan Hughes Named Fuse SVP of Marketing Washington: FCC: Communications Networks Still Feeling Maria's Effects Platforms: fuboTV Adds MSG Networks Currency: Kids' Startup Pocket.watch Teams With YouTube's Ryan Toy Review   Events     Streaming Technology Leadership Summit October 16-17, 2017 | The Stewart Hotel, NYC Learn More NYC Television Week October 16-19, 2017 | NYC Learn More B&C Hall Of Fame October 16 | Grand Hyatt Hotel, NYC Learn More VR 2020 Summit October 17 | The Stewart Hotel, NYC Learn More Advanced Advertising October 18 | Sheraton Times Square, NYC Learn More NextTV Summit New York City October 18 | Sheraton Times Square, NYC Learn More Hispanic Television Summit October 19 | Sheraton Times Square, NYC Learn More TV Data Summit October 19 | Sheraton Times Square, NYC Learn More more events »   Jobs     Director, Local Media Major League Soccer – New York City, NY, United States   Maintenance Technician WTTG Fox 5/Fox 5 Plus – Washington, DC, United States   General Manager Citadel Communications – Providence, RI, United States   General Sales Manager WPSD-TV – Paducah, KY, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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