WHY THIS MATTERS:YuMe has demand-side software and services used by brands, agencies and trading platforms, and data management, targeting and programmatic capabilities in digital, video and mobile media.
WHY THIS MATTERS:Kavita Vazirani's group will measure campaigns created by NBCU's Audience Studio and oversee custom research projects with marketing and agency partners.
Analyst Marci Ryvicker of Wells Fargo upgraded her opinion of Walt Disney Co. stock while downgrading Viacom. In a research note Tuesday, Ryvicker noted that Disney has announced plans to push into direct-to-consumer streaming at a time when over-the-top is becoming an increasingly important part of the media ecosystem.