B&C Today: Moonves: Cord-Cutting Is Good News for CBS; comScore Offers Free Viewability Measurement Globally

Broadcasting & Cable Newsletter   September 15, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Moonves: Cord-Cutting Is Positive News for Us OTT service based on 'Entertainment Tonight' planned READ MORE » WHY THIS MATTERS: CBS has been expanding its over the top business, with subscription products CBS All Access and Showtime running ahead of projections, and the CBSN news service attracting relatively young audiences.   comScore's Free Viewability Measurement Offered Globally Expands digital ad transparency READ MORE » WHY THIS MATTERS: The comScore viewability measurement system continuously measures digital campaigns and reports baseline display and video viewability metrics.   YouTube Says Advertisers Using 6-Second Spots Up 70% Original unscripted soccer series launching in spring 2018 READ MORE » WHY THIS MATTERS: YouTube's Robert Kyncl said Thursday that one in three of YouTube's large customers are now using bumpers to get their message across quickly to viewers.   More Top Stories       Syndication Ratings: Shows Are Calm Before Storms WLNE Stays on Dish Time Inc. OTT Channel Changes Name to PeopleTV ESPN, Weather Channel Challenge Fox News for Weekly Cable Ratings Supremacy Democratic Sens. Propose Toughening Antitrust Laws Comedy Central Extends Trevor Noah Through 2022 UTA Names Goldberg Head of News and Broadcasting Unit CenturyLink Teams With French Firm for New OTT TV Service Fox News Signs Wallace to New Long-Term Deal CMT Picks Up 'Pickler & Ben' Democrats Introduce Data Broker Bill more headlines »   Departments       Washington: FTC Investigating Equifax Fates & Fortunes: USTA CEO Katrina Adams to Receive NAMIC's Mickey Leland Award Programming: Jim Carrey to Star in New Showtime Comedy Series Currency: McAdam: No Cable Deals for Verizon Platforms: YouTube TV Lights Up More Markets   Events     News Technology Summit September 26-27, 2017 | Atlanta Airport Marriott, GA Learn More Streaming Technology Leadership Summit October 16-17, 2017 | The Stewart Hotel, NYC Learn More NYC Television Week October 16-19, 2017 | NYC Learn More B&C Hall Of Fame October 16 | Grand Hyatt Hotel, NYC Learn More VR 2020 Summit October 17 | The Stewart Hotel, NYC Learn More Advanced Advertising October 18 | Sheraton Times Square, NYC Learn More NextTV Summit New York City October 18 | Sheraton Times Square, NYC Learn More Hispanic Television Summit October 19 | Sheraton Times Square, NYC Learn More TV Data Summit October 19 | Sheraton Times Square, NYC Learn More more events »   Jobs     General Sales Manager WPSD-TV – Paducah, KY, United States   Local Sales Manager WROC-TV – Rochester, NY, United States   Chief Engineer ValleyPBS – Fresno, CA, United States   Multimedia Lifestyle Reporter WAVY TV 10/WVBT FOX43 – Portsmouth, VA, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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