B&C Today: Analyst Sees TV Ad Spending on Downswing; Paramount Network to Debut Jan. 18

Broadcasting & Cable Newsletter   September 26, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Analyst Sees TV Ad Spending on Downswing Wieser forecasts 1.9% drop for 2017 READ MORE » WHY THIS MATTERS: For the third quarter, Wieser is forecasting a 1.4% decline, followed by a 2.6% decline in the fourth quarter.   Paramount Network Plans Debut on Jan. 18, 2018 Viacom sets live 'Lip Sync Battle' for Day 1 READ MORE » WHY THIS MATTERS: The transformation of Spike into Paramount is part of the turnaround strategy for struggling Viacom.   Survey: Programmatic TV Gains With First-Party Data Adobe finds better targeting leads to increased spending READ MORE » WHY THIS MATTERS: Adobe said that it found that 38% of the advertising decision makers in the U.S. said they plan to increase their programmatic TV budget.   More Top Stories       Analyst: Sub Losses Worsen Despite Virtual Distributors Comcast to Stream Its Pay TV Service to LG TVs Cox Adds Commercial-Free FX+ Freeform Orders 'Pretty Little Liars' Spinoff Amy Sherman-Palladino, Daniel Palladino Ink Multi-Year Deal With Amazon Studios Ed Sheeran, Migos to Be on Premiere of 'TRL' on MTV Meredith Announces New Rachael Ray Video Project Amazon Channels Set to Expand Kids Slate Fox's Live 'Rent' Production to Air Jan. 27 NAB Refutes 'Ghosts' Claims About Next Gen Tuner Mandate more headlines »   Departments       Currency: AdMore Integrated Into Mediaocean Buying System Fates and Fortunes: Fox News Channel Adds Caldwell as Political Analyst Programming: Something Old, Something New, Something Borrowed in Shows' Redo Distribution: 'Wheel of Fortune' Keeps Turning at 35 B&C Beyond: Sept. 25 Issue   Events     News Technology Summit September 26-27, 2017 | Atlanta Airport Marriott, GA Learn More Streaming Technology Leadership Summit October 16-17, 2017 | The Stewart Hotel, NYC Learn More NYC Television Week October 16-19, 2017 | NYC Learn More B&C Hall Of Fame October 16 | Grand Hyatt Hotel, NYC Learn More VR 2020 Summit October 17 | The Stewart Hotel, NYC Learn More Advanced Advertising October 18 | Sheraton Times Square, NYC Learn More NextTV Summit New York City October 18 | Sheraton Times Square, NYC Learn More Hispanic Television Summit October 19 | Sheraton Times Square, NYC Learn More TV Data Summit October 19 | Sheraton Times Square, NYC Learn More more events »   Jobs     Director, Local Media Major League Soccer – New York City, NY, United States   Maintenance Technician WTTG Fox 5/Fox 5 Plus – Washington, DC, United States   General Manager Citadel Communications – Providence, RI, United States   General Sales Manager WPSD-TV – Paducah, KY, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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