| | Media Buyer & Planner Today | | | | | | | | | #1 Verizon Ends YouTube Boycott | | The telecommunications giant says it will resume buying video ads on Google-owned YouTube following a five-month boycott triggered by concerns about its ads appearing next to controversial content, Ad Age reports. John Nitti, chief media officer at Verizon says the company has hired Integral Ad Science to verify both that the ads it is paying for are being seen and that they are not running near any offensive, violent or other unsuitable content. | | WHY THIS MATTERS: Nitti says the issue of needing a safe environment for digital ads "is an overall industry issue that Verizon is trying to address across the board, not just with Google and YouTube, but with all our partners." Like Verizon, little by little, other major advertisers have been coming back to YouTube after pulling out back in March. | A Take: Ad Age
| | | | #2 Droga5's New Way to Find Creatives | | New York-based ad agency Droga5 is launching a new school aimed at teaching the creative side of the ad business to people who are not currently in the advertising business, Adweek reports. Called D5in10 Academy, the new program seeks people who may be accomplished in music or poetry, to teach them a crash course in creative advertising. The program is free and 20 students will be initially accepted for the first go-round, a 10-week program beginning in September. Candidates can't have a degree in advertising and cannot previously have been employed in a creative advertising role. Droga5 executive creative director Kevin Brady says the program is aimed at people who want to get into advertising but don't have the money to go back to college. Brady also stressed that attending does not guarantee a job with Droga5, but says it is not a PR stunt. | | WHY THIS MATTERS: Brady is hoping other agencies follow suit with similar programs which he believes might uncover some talented people who want a chance to jump into advertising. "It's an effort to invest in the future of diversity within our industry by fostering the talents of individuals from all backgrounds who are interested in working as creatives in advertising by giving them an opportunity to learn the craft of advertising," a Droga5 spokesman says. | | A Take: Ad Age | | | | #3 Halo Top, FX First Brands on Grindr's LGBTQ Site | | The upscale ice cream maker and the cable TV network are the first two advertisers on gay dating app Grindr's new digital magazine, Adweek reports. Both will run display ads and pre-roll video ads on the site. FX will promote American Horror Story: Cult. To promote the new site, Grindr is debuting a digital and out-of-home campaign in large markets like New York, Chicago, Los Angeles and Seattle. It will also include what it is describing as the first billboard in Times Square purchased by an LGBTQ publication. The creative was developed by Grindr's in-house marketing team. "As opposed to engaging an agency and going through the process and making sure that they have all the information, we have a fully built creative team," says Peter Sloterdyk, Grindr's VP of marketing. The target audience is millennials under 35. | | WHY THIS MATTERS: Grindr cites research from an Ogilvy study of more than 1000 American which found 68% saying that brands "need to follow through on promises and plans" in order to be seen as an ally. A second piece of research from iHeartRadio found that 90% of Americans are open to seeing LGBTQ people in advertising. While Grindr used that research as a basis to produce its own promos for the site that includes LGBTQ people in it, it also applies to brands who advertise on the site. If you want to reach that segment of audience, you have to be there. | | A Take: Adweek | |
| | |
| | 50 | | Percentage of U.S. smartphone users who use mobile apps to check the weather, according to data from Ipsos MORI and Google. That is the type app most were likely to use. Next were music apps, used by 48%, and game apps, used by 46%. | – Reported by eMarketer
| |
| | | |
| | ABC Edges CBS in 18-49 Demo | by John Consoli
ABC won the Sunday night prime demo ratings battle, posting a 1.3 rating and 5 audience share among viewers 18-49, per Nielsen's fast nationals. That edged out NBC which recorded a 1.2/5.
ABC's two-hour summer-season premiere of Bachelor in Paradise scored a 1.5/6, while NBC's veteran summer hit American Ninja Warrior produced a 1.4/6. But Warrior won the total viewer battle averaging 5.8 million viewers to Bachelor's 5 million.
On ABC following Bachelor in Paradise, a special edition of The Gong Show scored a 0.8/3 at 10 p.m.
On NBC, Midnight, Texas also produced a 0.8.3, same as its rating last Sunday.
Fox, which aired a two-hour So You Think You Can Dance, finished third overall on the night with a 0.7/3, same as Spanish-language network Telemundo, led by its 10 p.m. drama El Senor de los Cielos, which scored a 0.8/3. Two earlier novelas on Telemundo each produced a 0.6.
CBS scored a 0.6/2 for the night, with a repeat Kevin Can Wait and first-run Superior Donuts garnering a 0.7/3 and repeats of Mom and Life in Pieces producing a 0.6/2. News special CBSN: On Assignment scored a 0.4/2 at 10.
Univision rated a 0.4/2 for the night and The CW produced a 0.2/1 with a Supergirl repeat and first run Hooten & the Lady.
| |
| | | |
| • ROGER LYNCH was named chief executive officer of Pandora, replacing Tim Westergren, who resigned in June. Naveen Chopra, Pandora chief financial officer, had served as interim CEO since Westergren's departure. He continues in his CFO post. Lynch was most recently executive VP, advanced technologies at Dish Network and EchoStar. Before that he was chairman and CEO of Video Networks International.
• MATT PRUETT and CHRIS CIMA were named creative directors at independent agency Barkley. Pruett was most recently a group creative director at Olson and also served as an associate creative director at Charmichael Lynch. Cima was a creative director at R/GA Austin. Prior to that he was a creative director at Victor & Spoils.
• DeLU JACKSON was appointed VP of precision marketing at Conagra. He was most recently digital VP at Kellogg and prior to that held marketing positions at several automakers. • MARK SHUKEN was named president of Pac-12 Networks, succeeding Lydia Murphy-Stephens, who resigned in June. Shuken was senior VP and general manager of Time Warner Cable Sports Networks from 2011 to 2016. Prior to that he served as president and CEO of DirecTV Sports Networks and as president and CEO of Liberty Sports Networks.
• JOE DONATO was named chief research officer for the Advertising Research Foundation. He was previously chief research officer at Nielsen, where he spent 16 years before departing earlier this year. | |
| | | |
| News Technology Summit
September 26-27, 2017 | Atlanta Airport Marriott, GA
Learn More
Streaming Technology Leadership Summit
October 16-17, 2017 | The Stewart Hotel, NYC
Learn More
NYC Television Week
October 16-19, 2017 | NYC
Learn More
B&C Hall Of Fame
October 16 | Grand Hyatt Hotel, NYC
Learn More
VR 2020 Summit
October 17 | The Stewart Hotel, NYC
Learn More
Advanced Advertising
October 18 | Sheraton Times Square, NYC
Learn More
NextTV Summit New York City
October 18 | Sheraton Times Square, NYC
Learn More
Hispanic Television Summit
October 19 | Sheraton Times Square, NYC
Learn More
TV Data Summit
October 19 | Sheraton Times Square, NYC
Learn More
| | more events » | |
| | | | |
