| | Media Buyer & Planner Today | | | | | | | | | #1 Snapchat Eyes Programmatic as Losses Mount | | The social media platform reported a huge second quarter loss of $433 million, up from $116 million from the same quarter last year. That prompted Bryan Wiener, chairman of digital ad agency 360i to tell The Wall Street Journal that Snapchat "has gone from industry darling to troubled child overnight." But Snapchat's CEO Aaron Spiegel says his company is "still in the very early stages" of monetization and wanted to play up more the move into automated and programmatic advertising. He said 60% of Snapchat ad impressions in second quarter were delivered programmatically – more than double that in the previous quarter. And chief strategy officer Imran Khan says Snapchat's self-serving platform is being used more by small and medium-sized marketers when they buy and manage their campaigns. The Snapchat execs said a lot of the ad automation moves were a drain on profits in the short term. | | WHY THIS MATTERS: Giant social platform Facebook and its photo-sharing platform Instagram are intensifying competition against Snapchat in the battle to lure in ad dollars. While the net losses are not good in the short term, Spiegel is right that it is important for Snapchat to upgrade its automation in order to allow marketers of all sizes to buy ads programmatically because that's where the future lies. | Three Takes: Adweek | WSJ | Ad Age
| | | | #2 Macy's Seeks Fashion Credibility | | The financially-struggling retail chain announced second quarter sales were down 5.4%, while comparable store sales were down 2.8%. And while its second quarter operating income rose to $254 million from $117 million, Macy's CEO Jeff Gennette says the chain's beauty and fashion category continues to be a weakness. To remedy that, Macy's is planning a September marketing campaign that it hopes will rebuild its "credibility" in fashion. The campaign will be less focused on national TV and more reliant on 15-second TV spots on regional and local TV stations. | | WHY THIS MATTERS: The entire retail store industry is under siege as ecommerce giant Amazon keeps making inroads on a national basis into their customer bases. As a result, every retail chain is looking for ways to retain customers and bring in new ones at the same time that their traditional marketing strategies are no longer working. | Two Takes: Ad Age | Media Post
| | | | #3 Verizon Struggling to Sign Networks for Online TV | | The telecommunications conglomerate is having trouble completing deals with networks for content that it can use of its new online TV service, Bloomberg reports, citing unnamed sources familiar with the situation. The situation has resulted in a delay for Verizon to go out and sell channel packages. Initially scheduled for this summer, the selling of viewing packages has been put off till fall and might be moved even further down the road. Verizon has been unable to come to agreements with many of the most-watched networks, along with other content providers. | | WHY THIS MATTERS: Verizon wants to compete with OTT and satellite services like Hulu, YouTube and DirecTV with its live, online service, which is separate from FiOS, its fiber-based TV package. But it has not decided on even the basic specifics like pricing and programming mix. So major media companies are reluctant to get involved at this point. And that means no advertising can be sold. | | A Take: Bloomberg | |
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| | 68 | | Percentage of U.S. internet users who watch TV shows live on linear television, according to a survey by research company ThinkNow. Some 58% say they also watch TV content on Netflix and 50% also watch TV content on YouTube. Some 31% watch TV via Amazon Prime, 27% via Hulu and 12% via Roku. | – Reported by eMarketer
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| | CBS Rides 'Big Brother' Growth to Win | by Michael Malone
CBS was on top in terms of Thursday prime ratings, posting a 1.4 score in viewers 18-49, per Nielsen's overnights, and a 6 share. That beat NBC's 1.1/5 numbers. Following a lead-in of repeated comedies, CBS saw Big Brother go up 16% to 2.2, then Zoo climb 60% to 0.8. The week before, shows were up against pre-season football on NBC. On NBC, it was The Wall up 20% over its last fresh airing at 1.2, then the premiere of Saturday Night Live: Weekend Update at a hearty 1.7. A repeat of Great News followed, then a new Night Shift at 0.9, up a tenth of a point. Fox did a 1.0/4. Beat Shazam climbed 38% to 1.1, and Love Connection, which Fox renewed for season two, went up 67% to 1.0. ABC scored a 0.9/4. Boy Band shot up 40% to 0.7, then The Story of Diana did a 1.0 across two hours. Telemundo rated a 0.7/3 and Univision a 0.5/2. The CW rated a 0.5/2. Penn & Teller: Fool Us weighed in at 0.5 and Whose Line Is It Anyway? at 0.5. Both were up a tenth of a point over last week. | |
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| | • KATIE KLUMPER has left her position as president of MDC Partners agency Kirshenbaum Bond Senecal to oversee Deloitte Digital agency Heat's Mew York office. She succeeds general manager and chief strategy officer Tim Maleeny who left earlier this year to take a position at R/GA. An Age Age report said her specific title has not be decided on. Klumper had been with KBS since 2010. | |
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