| | Media Buyer & Planner Today | | | | | | | | | #1 Ad Slowdown Hurts WPP Bottom Line | | The agency holding company reported a larger-than-expected slowdown in ad buying, particularly in the U.S., by consumer packaged-goods clients, which make up a third of the company's sales. That slowdown caused WPP on Tuesday to lower its full-year forecast for net sales growth to 1% or less, and resulted in a 12% drop in WPP shares following the announcement. WPP CEO Martin Sorrell says, "When volumes fall in packaged-goods companies that's a big wake-up call: It means you have less consumers and that's the beginning of serious problems." Sorrell also said ad spending is being negatively impacted by U.S. businesses souring on the Trump Administration. "The enthusiasm has waned," he says. | | WHY THIS MATTERS: WPP is not the only agency holding company whose bottom line has been negatively impacted by consumer packaged-goods companies cutting back on advertising, and thus, cutting back on fees paid to agencies. And while the recent TV ad sales upfront for the upcoming TV season was relatively strong, the more conservative ad approach by many packaged goods advertisers and its longer range impact is festering beneath the surface. | Two Takes: WSJ | MediaPost
| | | | #2 Alcohol Brands Shun Snapchat | | Many beer and liquor companies say they are reluctant to advertise on the younger-skewing social media platform because of concerns about its ability to verify that ads are only served to people 21 and over, Digiday reports. Felix Palau, director of global marketing for Heineken says the company has chosen not to have an active profile on Snapchat because he doesn't think the age filtering is effective enough. "We haven't found a way to reach age-appropriate consumers on Snapchat," he says. Jayme Buonocore, digital director at William Grant & Sons distilleries adds, "At the moment, the Snapchat community skews to young for us to feel comfortable using some of their advertising products." When Jameson ran ads within Snapchat Live Story for St. Patrick's Day, it had to create multiple layers to ensure age requirements were met. And Pernod Richard took an additional step of putting a "do not forward to anyone under 21" message on its geofilter ad. | | WHY THIS MATTERS: The uncertainty of being able to filter out under age users is limiting the amount of the annual $500 million plus in annual alcohol ad dollars that Snapchat can take in. And also limiting alcohol advertisers' ability to reach older, drinking-age Snapchat users. Government regulations mandate that alcohol brands can only buy ads on platforms and on publisher sites where 72% of the audience is over age 21. Snapchat says 22% of its users are between 13 and 17 years old; 36% are 18 to 24; 27% are 25 to 34%; and over 15% over 35. But the platform does not offer a specific stat of users under 21. | | A Take: Digiday | | | | #3 Providence Acquires Majority Stake in DoubleVerify | | The private equity firm is investing around $200 million in the digital measurement company, which it says it valued at about $300 million, The Wall Street Journal reports. As part of the deal, DoubleVerify will appoint longtime Publicis Groupe executive Laura Desmond as an independent board member. Desmond left Publicis in 2016 after rising through the ranks of its Starcom Mediavest Group. "We've been trying to find an investment in the digital ad ecosystem for some time," says Davis Noell, a managing director at Providence. "When we came across DoubleVerify about a year ago, we really liked that overlap of measurement and digital advertising and felt DoubleVerify was solving a real pain point in the digital ad ecosystem for all players." | | WHY THIS MATTERS: Providence has investments in assorted media companies, including Univision, the Chernin Group and a previous stake in Hulu. The Journal says it has ambitions to turn DoubleVerify into a $1 billion or multi-billion dollar company over time. The ad measurement company is only expected to do $75 million in revenue this year. The Providence investment comes on the heels of Oracle's acquisition of another and larger digital measurement company Moat. Clearly, these investments indicate the belief that digital ad measurement is the next major growth category in the ad industry. | | A Take: WSJ | |
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| | 409.5 | | Ad dollars in millions that NBC's The Tonight Show with Jimmy Fallon took in from August 14, 2016 to August 13, 2017, according to data from iSpot.tv. Right on NBC's heels was CBS' The Late Show with Stephen Colbert, which took in $402.5 million during the same period. ABC's Jimmy Kimmel Live was at $324.9 million. | – Reported by MediaPost
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| | NBC's Got 'Talent' As It Seizes Tuesday Title | by Michael Malone
NBC took Tuesday in a landslide, putting up a 2.1 rating in viewers 18-49, according to Nielsen's overnights, and a 9 share. That easily beat ABC's 0.8/3. America's Got Talent led the way, scoring a 2.6, with 12.6 million viewers of the live production. That rating was down 7% from last week. Hollywood Game Night did a 1.1 at 10 p.m., down a tenth of a point. ABC had Bachelor in Paradise at a flat 1.1 across two hours, while Somewhere Between did a 0.4, up a tenth of a point, or 33%. Telemundo scored a 0.7/3. CBS had repeats of NCIS, Bull and NCIS: New Orleans en route to a 0.6/2. Univision rated a 0.5/2. Fox weighed in at 0.4/2, with repeats of Lethal Weapon, The Mick and Brooklyn Nine-Nine. The CW did a 0.2/1, with repeats of The Flash and DC's Legends of Tomorrow.
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| • ERIK SOLTENBERG was appointed global CEO of Crispin Porter+Bogusky. He joins from MDC Partners owned Swedish agency Forsman & Bodenfors, where he served as CEO. SILLA LEVIN will succeed Soltenberg as CEO at Forsman & Bodenfors, where she was previously art director. At CP&B, Soltenberg will share global CEO duties with Lori Senecal until she retires at the end of this year.
• YUMI PRENTICE was named president of Los Angeles-based independent agency David&Goliath. She replaces Brian Dunbar who departed earlier this summer. Prentice previously operated Manila Envelope Consulting, which she founded. Prior to that she was senior VP and managing director at digital agency T3 San Francisco and also served as director of JWT Asia and as a senior VP at Grey San Francisco.
• FRANCES GREAT was promoted to the newly created position of CEO at Bartle Bogle Hegarty Los Angeles. She has been with the BBH since 1999, holding positions in the agency's London and Singapore offices before moving to the Los Angeles office as managing director in 2015. • RIAN SHAH was named managing director of Publicis agency Zenith UK. He was most recently chief strategy officer at Omincom's OMD UK. Shah had previously been with Zenith before departing for OMD in 2013.
• SHARON LEVY has joined Endemol Shine North America as president of unscripted and scripted television. She was most recently executive VP of original series for Spike TV. Endemol Shine is producer of TV series including Big Brother on CBS, MasterChef on Fox, The Real Housewives of Atlanta on Bravo, InkMaster on Spike and the upcoming Trading Spaces on TLC.
• TRAVIS JOHNSON has left his post as global head of mobile at IPG Mediabrands' Ansible agency, according to a MediaPost report. No details were offered on successor. • BRIAN LAWLOR, most recently senior VP of broadcast at E.W. Scripps, was named president of local media. In his new role he will not only oversee the company's television and radio divisions, but also local digital operations and four multicast networks. LAURA TOMLIN was promoted to senior VP of national media. She was previously VP of digital operations. | |
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