| | Media Buyer & Planner Today | | | | | | | | | #1 Buyers Blast Facebook for Placing Ads on Breitbart | | Agency media buyers are livid at programmatic ad platform the Facebook Audience Network which continues to place their clients' ads on controversial alt-right website Breitbart, Digiday reports. FAN uses Facebook data to sell ads on apps and websites outside of its own platform and without knowledge of buyers has been placing ads on Breitbart. One buyer says FAN's policies give advertisers the impression that political websites like Breitbart aren't included in their network of placements, but they are. Other platforms like Google and Amazon also serve ads on Breitbart but they provide details to advertisers of where the ads are running so they can check them. Facebook announced in June that it started giving advertisers its publisher placement lists, but some agencies said they haven't been made available to them yet. | | WHY THIS MATTERS: Agency execs are fed up. Kieley Taylor, head of paid social at GroupM, says FAN's placement of ads on Breitbart "just reinforces that we've made the right call in avoiding buying open web inventory via FAN." David Lee, programmatic lead at The Richard Group, says given all the negative publicity YouTube got over ads appearing next to extremist ads on its site, Facebook should have learned a lesson. However, he adds, Facebook "didn't learn anything from the recent brand-safety issues." | | A Take: Digiday | | | | #2 Carlsberg Taps Initiative for Global Media | | IPG Mediabrands' agency Initiative has been awarded the global media planning and buying account for Danish brewery Carlsberg Group, Ad Age reports. Initiative won the account following a competitive review. Incumbent media agency was Omnicom's OMD. Carlsberg spends about $100 million on advertising, although all of its marketing expenses totaled more than $900 million beyond media in 2016, according to Ad Age. | | WHY THIS MATTERS: This is Initiative's first global media win since it overhauled its internal structure last year. That included hiring new global CEO Mat Baxter and U.S. CEO Amy Armstrong, along with overhauling its buying structure by appointing regional presidents in the U.S. and rethinking how it pitches its offerings. | A Take: Ad Age
| | | | #3 Amazon Grows Programmatic Business | | The e-commerce giant is growing its ad business by evolving self-service tools for its Amazon Media Group, the unit which serves ads programmatically across Amazon.com and other sites, Digiday reports. Amazon is now allowing advertisers manage their own campaigns rather than only going through Amazon's own manager services. Amazon has also made it easier to bid on the platform and made bidding more efficient. Those using the Amazon Advertising Platform can use product images from Amazon.com, as well as product review information when putting together creative. Amazon also recently launched Advertiser Audiences, a self-serve platform that lets brands access audience matching, similar to what Facebook and Google offer. | | WHY THIS MATTERS: Amazon continues to eyeball competitor digital ad giants Facebook and Google by expanding self-serve options that mean more ad placements and increased revenue. To entice marketers, Amazon is offering cash incentives to spend on its platform. While it is getting aggressive, Amazon is still years behind in monetizing its platform as successfully as Google has. WPP CEO Martin Sorrell says Amazon made $2.5 billion from digital ads in 2016, however, eMarketer puts that number at $1 billion. Morgan Stanley analyst Brian Nowak estimates Amazon's digital ad revenue will reach $7 billion by 2020. | | A Take: Digiday | |
| | |
| | 45 | | Percentage of U.S. internet users who say they have never made a purchase based on ads seen on social media sites, according to a survey by CivicScience. Of those who have, 16% say they've done so based on a Facebook ad, 4% based on an Instagram ad, 2% based on a Twitter ad, and 1% based on a Snapchat ad. | – Reported by eMarketer
| |
| | | |
| | ABC Wins on 'Bachelor in Paradise' | by Michael Malone
ABC was top scorer in Monday ratings, posting a 1.4 score in adults 18-49, and a 5 share. That was better than NBC's 1.3/5. Bachelor in Paradise did a 1.6, up 14%, and was followed by a repeat of To Tell the Truth. Last Monday's schedule had a President Trump speech on it. On NBC, American Ninja Warrior did a 1.5, up a tenth of a point, and Midnight, Texas grew 50% to 0.9. Fox did a 0.8/3, with two hours of So You Think You Can Dance. It was up a tenth from last week's score. CBS was at 0.6/2. It aired repeated comedies, then a repeated Scorpion. The CW weighed in at 0.2/1 with repeats of Supergirl and Hooten & the Lady. Among Hispanic networks, Telemundo scored a 0.7/3 and Univision at 0.5/2. | |
| | | |
| • ROHAN PHILIPS was named global chief product officer at Dentsu Aegis Network agency iProspect. He was previously VP of the GroupM [m]Platform. He was also VP, product & strategy at GroupM programmatic unit Xaxis.
• WILSON MATEOS was named VP, creative director at Leo Burnett Tailor Made in Sao Paulo, Brazil. He was most recently creative director at David&Goliath. He is returning to his native Brazil after his time at David&Goliath and also following a short stint as creative director at 180LA. Before that he was VP, creative at Fischer America in Sao Paulo.
• MATT STRAUSS was promoted to executive VP, Xfinity Services, where he will head up the cable unit's residential video, internet and home and voice services. He was most recently executive VP and general manager, video and entertainment services at Comcast. | |
| | | |
| News Technology Summit
September 26-27, 2017 | Atlanta Airport Marriott, GA
Learn More
Streaming Technology Leadership Summit
October 16-17, 2017 | The Stewart Hotel, NYC
Learn More
NYC Television Week
October 16-19, 2017 | NYC
Learn More
B&C Hall Of Fame
October 16 | Grand Hyatt Hotel, NYC
Learn More
VR 2020 Summit
October 17 | The Stewart Hotel, NYC
Learn More
Advanced Advertising
October 18 | Sheraton Times Square, NYC
Learn More
NextTV Summit New York City
October 18 | Sheraton Times Square, NYC
Learn More
Hispanic Television Summit
October 19 | Sheraton Times Square, NYC
Learn More
TV Data Summit
October 19 | Sheraton Times Square, NYC
Learn More
| | more events » | |
| | | | |
