| | Media Buyer & Planner Today | | | | | | | | | #1 Facebook Launches Video Destination | | The social network giant is introducing a new video feature called Watch, which is a revamping of its current video tab but will offer much more video content that will include programming and content from more than 30 media partners and also more original programming funded by Facebook. In effect, it will be a dedicated place for Facebook video to appear. The revised tab will be available on mobile devices, desktops, laptops and TV apps and there will be a Watchlist for users to see what content is available. The goal is for Facebook to offer more than just viral video from users but higher quality video that will motivate more users to come to the platform to see it and that will also get marketers to advertise more. It will roll it out slowly in the U.S. before a wider distribution down the road, including internationally. "More and more people are coming to Facebook with the intention of watching videos," Fidji Simo, who oversees the platforms video operations, told The New York Times. "This is the next step." To encourage more people to create shows for the Watch, Facebook is increasing its video monetization program, which shares revenue from commercials that appear during the videos. Some of its programming partners include A+E, Conde Nast Entertainment, Hearst, Bleacher Report and Refinery29. | | WHY THIS MATTERS: Facebook early on is hoping the new destination will siphon away some of the ad dollars now going to archrival Google's YouTube video platform. Down the road, Facebook sees the Watch as a potential site for programming that could lure advertiser dollars away from linear TV. As always, these moves give marketers other venues to reach consumers and on digital sites, that means younger viewers. | Three Takes: Digiday | NYT | Adweek
| | | | #2 BuzzFeed's Morning Twitter Show Draws Sponsors | | The internet media company's new morning news show called AM to DM, which will be livestreamed on Twitter weekday mornings beginning Sept. 25, is drawing some large advertisers. Among them are the show's presenting sponsor Wendy's, along with Toyota and Bank of America. More sponsors will be announced in the next few weeks. The show will be hosted by BuzzFeed Books editor Isaac Fitzgerald and BuzzFeed News' executive editor of culture Saeed Jones. It will be offered free and accessible globally to Twitter users. The show will be streamed from 8 a.m. to 9 a.m. daily and be available via the Twitter account @BuzzFeedNews. The show will have its own dedicated staff and will be overseen by BuzzFeed News editors. | | WHY THIS MATTERS: The morning news daypart is highly desired by marketers and lots of ad dollars are spent across linear television. The new BuzzFeed/Twitter partnership is hoping to capitalize on the daypart interest and lure some ad dollars away from television from those marketers looking to reach the younger digital users. From the looks of it, the partnership is off to a solid start, although much of the future advertising will depend on how broad an audience checks out the livestream each day. | Two Takes: B&C | Variety
| | | | #3 ACLU Sues Over Rejected Ads | | The American Civil Liberties Union has sued Washington Metropolitan Transist Authority that runs the D.C. area mass transit system claiming its rejection of several ads, including one from the ACLU itself, violated the First Amendment, The New York Times reports. One ad was for an abortion bill, another promoted a new book by right-wing provocateur Milo Yiannapoulos and another urged consumers to reject animal cruelty. Washington Metro since 2015 has prohibited ads that it says aim to "influence public policy" or to "influence members of the public regarding an issue to which there are varying opinions." Lee Rowland, a staff attorney at the ACLU, calls the policy, the "most mushy, subjective language" and adds that it is "totally inappropriate for our government to be using that as a standard." The lawsuit filed in the U.S. District Court for the District of Columbia seeks to overturn the Metro agency's policy. | | WHY THIS MATTERS: While the ACLU says it's a First Amendment, free speech issue, Washington Metro says its commercial ad guidelines are reasonable and specifically prohibit issue-oriented ads, including political, religious and advocacy ads. It plans to "vigorously defend" the guidelines which is says are viewpoint neutral. | | A Take: NYT | |
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| | 33 | | Percentage of U.S. millennial internet users, 18-34, who used Instagram on a daily basis during the second quarter of 2017, according to data from online polling company CivicScience. That compares to 30% who used Snapchat on a daily basis. | – Reported by eMarketer
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| | NBC Wins as 'Carmichael Show' Grows | by Michael Malone
NBC was the top ratings earner in Wednesday prime, putting up a 1.2 in viewers 18-49, according to Nielsen's overnights, and a 5 share. That beat CBS' 1.0/4. America's Got Talent did a 1.4 on NBC with a "Road to the Finals" recap, while a double run of The Carmichael Show rated a 0.8 and 0.7. Last week's Carmichael double shot did a 0.7 and 0.6. The show will not be back for season four. On CBS, Big Brother rated a 2.0 and Salvation a 0.6, both up a tenth of a point over last week, before a Criminal Minds repeat closed out prime. ABC was just behind at 0.9/4. Comedy repeats led into part one of Princess Diana documentary The Story of Diana at 1.0. Fox was at 0.7/3. MasterChef scored a 0.9 and The F Word With Gordon Ramsay a 0.5. Both shows were down a tenth of a point from last week. Telemundo did a 0.7/3 and Univision a 0.5/2.
The CW rated a 0.3/1 with repeats.
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| • KENT REES was named to the newly created position of chief marketing officer at the CBS-Lionsgate-owned cable network Pop. He was most recently executive VP and general manager of cable network Pivot and also oversaw the rebranding of IFC. Prior to that he was head of marketing at Bedrocket Media Ventures, and executive VP of marketing and creative services for Current TV. In his new role, Rees will oversee brand strategy for Pop, along with creative and research, in addition to consumer ad sales and affiliate marketing. And he will lead the network's digital business. • JAIMIE LEON was named VP and general manager of Graham Media owned Roanoke TV station WSLS, an NBC affiliate. Graham acquired the station from Nexstar in January. Leon, who has been with Graham since 2006, and has been serving as business manager of the company's ABC affiliates in San Antonio (KSAT) and Miami (WPLG).
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