Media Buyer + Planner: ANA Criticizes Agencies; Googling Annoying Ads

Media Buyer & Planner Today   August 9, 2017     Top Stories       #1 ANA Report Cites Agency Production Abuses The Association of National Advertisers has released a 30-oage report that it says corroborates anti-competitive behavior by ad agencies and their holding companies, particularly in the area of video commercial production. The report was released as the U.S. Department of Justice is in the midst of an investigation into practices of bid rigging by agencies, among other anti-competitive practices. The report does not identify by name any of the agencies, and also states that not all agencies have engaged in these non-transparent practices. The report was put together by a task force of 30 executives from ANA member companies and 12 outside organizations deemed to be experts in this area. It includes K2 Intelligence. The report quotes anonymous sources at agencies verifying the non-transparent, anti-competitive practices. And the report says advertiser clients need to be more diligent in monitoring the business practices and relationships between themselves and their agencies. WHY THIS MATTERS: In many instances these practices have cost advertisers more money than they should be paying their agencies or not resulted in them sharing in rebates that their agencies got from outside production companies. While the advertisers are saying these practices have been corroborated, expect the agencies to continue to deny that they exist. And that back and forth will continue until the Justice Department renders its investigative decision. Three Takes: Ad Age | Adweek | MediaPost   #2 Google Warns About Annoying Ads The internet search engine giants is sending out emails to some 1000 online publishers warning them that they are showing "highly annoying, misleading or harmful ads," Ad Age reports. Google, of course, previously announced that it plans to block those ads in its broadly-used Chrome web browser beginning early next year. Scott Spencer, Google's director of product management for sustainable ads, says, "We are doing this so they have ample time to change their ad experiences so there are no violations or concerns about anything." He says some publishers may not even know that there are annoying ads on their site. He says Google has reviewed about 100,000 sites so far and fewer than 1% has been found to be in violation. Most of the violations on desktops were pop-up ads (97%), while 54% of mobile sites flagged had objectionable pop-up ads. Among the publishers receiving warnings are: Forbes, New York Daily News, Los Angeles Times, TV Guide, Chicago Tribune, Orlando Sun-Sentinel, Washington Times, Chicago Sun-Times, ZDNet, PCMag, LifeHacker and Eurogamer. WHY THIS MATTERS: Google is doing these publishers a favor by reminding them that 2018 is fast approaching and they need to clean up their sites or have ads involuntarily moved. While right now it's just a warning, six months from now it could be costing these publishers lots of ad revenue. Two Takes: Ad Age | Digiday   #3 Spark Foundry Wins Nature's Way The Publicis Groupe agency, formerly Mediavest/Spark, has won the media planning, buying, data and analytics, search, programmatic, social media and content marketing account of vitamin and supplement company Nature's Way, Adweek reports. Spark Foundry's pitch won the final round over GroupM agency Maxus. The incumbent was U.S. International Media. Creative was also part of the review and resulted in Nature's Way consolidating its creative duties with Epsilon. Incumbent agency was Dailey Advertising of Los Angeles. WHY THIS MATTERS: Nature's Way is primarily a print advertiser but spent a sizable amount -- $30 million – on U.S. measured media last year, according to Kantar Media. The account is the first win since Mediavest was merged into Spark to become Spark Foundry. During the first six months of 2017, as Mediavest/Spark the agency gained $145 million in net new business, according to research firm COMvergence. A Take: Adweek     #4 Instagram Expands Livestreaming (Ad Age) #5 Cheetos Opens Cheezy Pop-Up Restaurant (Adweek) #6 ESPN Accelerates Streaming Sports Service Launch (Ad Age) #7 Guide to Effective Account-Based Marketing (Ad Age) #8 Oprah Launches Food Line with Kraft Heinz (USA Today) #9 Coppertone Remains Iconic Summer Brand (Adweek) #10 USA's 'The Sinner' Promo Yields 213.7M TV Ad Impressions (B&C)   Stat Of The Day     39 Percentage of marketing and public relations professionals worldwide who say that influencer marketing is "extremely effective" at raising awareness about their companies and products, according to a study from Launchmetrics. Another 49% say it is "effective." Some 24% say using influencer marketing to increase customer loyalty is "extremely effective," while 41% say it is "effective." Finally, 20% say it is "extremely effective" at driving sales, compared to 33% who say it is "effective." – Reported by eMarketer   Ratings     'World of Dance' Helps NBC to Big Win by Michael Malone NBC was the easy winner in Tuesday ratings, scoring a 2.4 in viewers 18-49, with a 10 share. America's Got Talent did a flat 2.7 and the finale of World of Dance grew 18% to 2.0. NBC did the same rating and share a week before. Telemundo was next at 0.7/3, thanks in part to a strong performance from El Senor de los Cielos. ABC and CBS were both at 0.5/2. ABC had repeated comedies, then drama Somewhere Between at a flat 0.4. CBS aired repeated dramas. Fox did a 0.4/2 with repeats. Univision had a 0.4/2 as well. The CW did 0.2/1. It too featured repeats.   Fates & Fortunes     • JAY HOWELL was named VP and general manager of CBS owned and operated TV stations in Sacramento -- CBS affiliate KOVR and CW affiliate KMAX. Howell was most recently VP of broadcast markets for Media General. He replaces KEVIN WALSH who was named to head CBS owned and operated San Francisco stations -- CBS affiliate KPIX and CW affiliate KBCW. Prior to Media General, Howell was VP of television at LIN Media.    Events     News Technology Summit September 26-27, 2017 | Atlanta Airport Marriott, GA Learn More Streaming Technology Leadership Summit October 16-17, 2017 | The Stewart Hotel, NYC Learn More NYC Television Week October 16-19, 2017 | NYC Learn More B&C Hall Of Fame October 16 | Grand Hyatt Hotel, NYC Learn More VR 2020 Summit October 17 | The Stewart Hotel, NYC Learn More Advanced Advertising October 18 | Sheraton Times Square, NYC Learn More NextTV Summit New York City October 18 | Sheraton Times Square, NYC Learn More Hispanic Television Summit October 19 | Sheraton Times Square, NYC Learn More TV Data Summit October 19 | Sheraton Times Square, NYC Learn More more events »   Jobs     Director of Sales WROC – Rochester, NY, United States   Executive Producer WBNS 10TV – Columbus, OH, United States   Engineering Division Director NET - Nebraska's PBS and NPR Stations – Lincoln, NE, United States   Digital Content Producer / Production Assistant / IT Support Sinclair Broadcast Group – Wilkes-Barre, PA, US   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

Manage Your Email Preferences/Unsubscribe Change Your Email Address To report abuse. You have received this message because you previously gave your email address to NewBay Media LLC. © 2017 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400