| | Broadcasting & Cable Newsletter | | | | | | | |
| | Viacom Says Ad Revenue Growth Will Come After Loads Are Reduced | By Jon Lafayette
| | After Thursday's fiscal third-quarter earnings report, Wall Street is anxious about Viacom's revenue growth, both on the affiliate side and the advertising side. On the advertising side, domestic ad revenues continued to shrink, falling 2% during the April-June quarter. And the company said a similar report is likely for its fourth quarter, disappointing analysts who are hoping that the ratings increases the company is talking about will someday translate into more ad dollars. | READ MORE » | | more blogs » | |
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