| | Media Buyer & Planner Today | | | | | | | | | #1 Jack in the Box Media Up for Review | | After 15 years with Horizon Media, the fast food chain has put its media planning and buying account up for review, Adweek reports. Jack in the Box says the review is part of the chain's commitment "to regularly evaluate resources, partners and vendors." Horizon Media will participate in the review. David&Goliath handles the chain's creative account, winning that from incumbent Secret Weapon Marketing in 2015. | | WHY THIS MATTERS: Jack in the Box is a sizable ad spender, having placed $92 million on measured media in 2016 and $24.5 million in the first quarter of 2017, according to Kantar Media. The review comes under Iwona Alter, who was promoted to chief marketing officer in October, elevated from VP, marketing and innovation. | | A Take: Adweek | | | | #2 P&G Wants Verification from Amazon | | Procter & Gamble's chief brand officer Marc Pritchard in January warned digital media sites to either begin offering or allowing clients to hire outside, third-party audience verification companies accredited by the Media Rating Council, or lose P&G ad budgets. In an a recent interview with Ad Age, Pritchard says there are no exceptions to the P&G demand, including Amazon, which is both a major P&G customer and media vendor. Says Pritchard of Amazon, "It's media. It's the same expectation wherever we put media dollars. We need that kind of verification." And he adds that there is "no wiggle room," for Amazon or any of the other social media sites, including Facebook, Google, Pinterest, Twitter and Snapchat. | | WHY THIS MATTERS: P&G is a massive ad spender and no matter how much advertising the major social media platforms take in, P&G potentially pulling out hundreds of millions of dollars can negatively impact their bottom line. And the TV networks, which has been losing marketer dollars to digital media, stand to gain big time if the social sites don't begin third-party audience verification. | A Take: Ad Age
| | | | #3 Brands Face $3 Challenge | | Supermarket brands of all kinds are facing a new competitor beginning Tuesday as Brandless, a San Francisco-based startup begins selling generic health and environmentally-conscious consumer products such as fluoride-free toothpaste and organic foods, The Wall Street Journal reports. The startup will initially forgo the more expensive forms of media like TV and print to promote, instead using social media and giving away free samples. Each product will be priced at $3. The model will be similar to Dollar Shave Club and orders will be shipped to consumers. The goal of the promotional campaign will be to convince consumers that Brandless items are of higher quality and at competitive prices. | | WHY THIS MATTERS: A major target of Brandless will be millennials who are less brand loyal than older consumers and more likely to shop online, says David Garfield, head of consumer products practice at consulting firm AlixPartners. One obstacle could be going head-to-head with Whole Foods which was recently acquired by Amazon. Let the marketing campaigns begin. | | A Take: WSJ | |
| | |
| | 22.4 | | Number in millions of people in the U.S. expected to engage in some form of virtual reality at least monthly in 2017, according to eMarketer projections. That compares to 10.7 million in 2016, a 109.5% increase, and is forecast to reach 36.7 million in 2018 and 49.2 million in 2019. | – Reported by eMarketer
| |
| | | |
| | NBC the Winner As 'Ninja Warrior' Grows | by Michael Malone
NBC took top prize in ratings Monday, putting up a 1.2 in viewers 18-49, according to Nielsen's overnights, and a 5 share. That was just better than ABC's 1.1/5. NBC saw American Ninja Warrior grow 27% to 1.4 while Spartan: Ultimate Team Challenge went up 25% to 1.0. Both shows improved on last week's ratings, which were affected by the July 4 holiday. ABC had The Bachelorette up 17% at 1.4 and then a Gong Show repeat. Fox weighed in at 0.7/3. So You Think You Can Dance did a flat 0.8 and Superhuman a 0.6. The latter rated a 0.7 June 26. CBS, with repeated comedies and then a Scorpion rerun, did a 0.5/2. The CW had a Supergirl repeat and then a new Whose Line Is It Anyway? at a flat 0.3. The network's score was 0.2/1. Among Spanish-language networks, Telemundo and Univision both scored a 0.5/2.
| |
| | | |
| • TOM SEBOK was named chief client officer at Meredith Xcelerated Marketing. Sebok succeeds Georgine Anton, who was recently named president at the digital agency. He was most recently executive VP and global lead on the Pepsi account at BBDO Worldwide. Prior to that he was North America CEO of Young &Rubicam, where he oversaw operations in eight cities in the U.S. and Canada.
• STEVE DISSON was appointed to the newly created position of head of new business development, sponsorships, at Tennis Channel. He will be responsible for generating innovative partnerships for the network and its advertisers and will report to Allison Bodenmann, senior VP and head of sales. Disson was most recently CEO of his own company, Disson Sports & Entertainment and has also run previous business that created and produced skating events and developed sponsorship packages for clients. He began his career at ProServ in 1976, where he headed up marketing and special events.
• ADAM SYMSON will become CEO and president of E.W. Scripps on Aug. 8 when he succeeds Rich Boehne in that role. Boehne is retiring but will continue as Scripps chairman. Symson is currently chief operating officer and prior to that headed Scripps' digital operations. | |
| | | |
| News Technology Summit
September 26-27, 2017 | Atlanta Airport Marriott, GA
Learn More
Streaming Technology Leadership Summit
October 16-17, 2017 | The Stewart Hotel, NYC
Learn More
NYC Television Week
October 16-19, 2017 | NYC
Learn More
B&C Hall Of Fame
October 16 | Grand Hyatt Hotel, NYC
Learn More
VR 2020 Summit
October 17 | The Stewart Hotel, NYC
Learn More
Advanced Advertising
October 18 | Sheraton Times Square, NYC
Learn More
NextTV Summit New York City
October 18 | Sheraton Times Square, NYC
Learn More
Hispanic Television Summit
October 19 | Sheraton Times Square, NYC
Learn More
TV Data Summit
October 19 | Sheraton Times Square, NYC
Learn More
| | more events » | |
| | | | |
