| | Media Buyer & Planner Today | | | | | | | | | #1 Nielsen Adds Hulu, YouTube to Commercial Ratings | | The TV measurement service says it has begun including viewership on major streaming TV services offered by Hulu and YouTube in its official ratings for TV shows. This means that if viewers watch broadcast or cable TV shows on Hulu's live service or YouTube TV within the three-day or seven-day window, and see the same commercial load that ran when the show was airing on linear TV, those viewers can be counted by the networks in their standard Nielsen TV rating. The Hulu and YouTube TV ratings will be available through Nielsen's C3 and C7 Digital in TV Ratings service. That measures TV viewing of Hulu and YouTube TV programs no matter what device they are viewed on. YouTube TV, for which subscribers pay $35 per month, launched in April in five markets but recently expanded its live broadcast streams in 10 additional markets and includes programming from CBS, NBC, ABC and Fox. Hulu's live TV service, priced at $39.99 a month, offers live shows across more than 50 channels. | | WHY THIS MATTERS: This type of measurement is only just beginning and the number of viewers is still small. Also, the viewers can only be counted by the linear TV networks if the commercials on Hulu and YouTube are exactly the same ones as appeared in the original airings on linear TV. Still it is the first time that digital viewership is being permitted by Nielsen to be incorporated into traditional linear TV ratings. And as internet-delivered, or over-the-top TV becomes more prevalent, it will have a greater impact on ratings and how it could improve ad revenue, or offset some of the lost viewers on traditional TV who defect to digital TV. | Three Takes: Adweek | WSJ | MCN
| | | | #2 NFL Still TV Ratings King | | Despite all the hand-wringing that live sports viewership on TV is declining, the ratings numbers for the first six months of 2017 show that all but one of the Top 30 most-watched TV programs were sports, Ad Age reports, citing Nielsen ratings data. And the NFL has had 17 of the most-watched broadcast telecasts this year, including 4 regular season telecasts in January and 10 playoff games. The NBA Finals on ABC and college football post-season telecasts are also among the most-viewed. Among the non-sports and non-news telecasts making the Top 50 most-viewed were CBS dramas The Big Bang Theory and NCIS. Big Bang had four episodes in the Top 50 ranging in viewers from 14.1 million to 16.8 million, while NCIA had nine episodes, ranging in viewers from 14.2 million to 16.2 million. | | WHY THIS MATTERS: Sports programming is still the TV ratings king, even if viewers slowly slip away as viewing choices grow. And advertisers know it. While there may be some ad cutbacks by certain brands in sports telecasts, others will jump in. Advertises love to reach live audiences who can't fast forward through commercials. And most sports telecasts are watched by multiple members of a family, another type of audience brands like. | A Take: Ad Age
| | | | #3 Google Ad Revenue Up Despite Boycott | | Advertising once again surged for Google in second quarter, primarily due to its dominance in digital search ads. Overall, according to reports in Ad Age and other publications, Google generated $22.7 billion in ad revenue in second quarter, up from $19.1 billion for the same period in 2016. And that increase was achieved despite boycotts by several major advertisers including Walmart, AT&T and J.P. Morgan Chase that pulled ads after a series of news stories showed Google was running brand ads alongside racist and other hateful-themed videos. Some of the brands have come back, but others are still staying away. | | WHY THIS MATTERS: When you are close to a monopoly, or part of a major duopoly, along with Facebook, many digital advertisers will overlook a lot just to be able to reach the mass audience reach. Also helping Google is its continued monopoly on search advertising. According to a Wall Street Journal report, eMarketer claims Google has an 88% search market ad share, while Merkle claims Google controls 97% of all mobile ad clicks and 87% of desktop. | Two Takes: Ad Age | WSJ
| |
| | |
| | 1.88 | | Dollars in billions of second-quarter revenue taken in by agency holding company Interpublic Group, a decline of 1.7% from a year earlier. The total also fell short of analyst estimates, who projected revenue of about $1.95 billion. Net income decreased more significantly with the company reporting $94.7 million, down from $156.9 million in second quarter last year. | – Reported by The Wall Street Journal
| |
| | | |
| | 'Bachelorette' Stays Strong as ABC Wins | by Michael Malone
ABC was the top scorer in Monday ratings, putting up a 1.3 in viewers 18-49, according to Nielsen's overnights, and a 5 share. That was a tenth of a point better than NBC. The two split the win a week ago. The Bachelorette scored a 1.6 for ABC, same as last week. The premiere of Somewhere Between, with Paula Patton playing a local news producer in San Francisco helping the police to hunt down a serial killer, did a 0.6. NBC did a 1.2/5, with American Ninja Warrior at a flat 1.4. The premiere of Midnight, Texas, spawned from a book series from Charlaine Harris, rated a 0.9. Fox was at 0.6/2. So You Think You Can Dance scored a 0.7 and Superhuman a 0.5, both level with last week's ratings. CBS scored a 0.5/2, with repeats throughout prime. The CW did a 0.2/1. A Supergirl repeat led into a new Whose Line Is It Anyway? at 0.3, up a tenth of a point from last week. Among Spanish-language networks, Telemundo did a 0.6/3 and Univision a 0.5/2. | |
| | | |
| • TONIA O'CONNOR was promoted to the newly created position of chief revenue officer at Univision Communications. In her new role she will oversee all of Univision Communications' revenue streams, including linear and digital advertising, content distribution and new revenue development. She joined Univision as executive VP of distribution sales and marketing in 2008 and was most recently chief commercial officer and head of content distribution. Among her first actions as CRO will be to appoint a successor to Keith Turner, Univision's president of ad sales and marketing ,who recently announced his plan to retire at the end of this year.
• KELLY CAMPBELL was named chief marketing officer at Hulu. She was previously managing director of global growth marketing for Google Cloud.
• EMILY BOND was appointed general manager of Huge Toronto, and VASSILIOS ALEXIOU has joined as group creative director. Bond was previously managing director of SapientRazorfish Toronto, while Alexiou was head of experience design for British retailer Marks and Spencer. • Cox Media Group's cross-platform ad unit, Gamut, has named four executives to oversee key areas of the digitally-focused business. They include: SOO JIN OH, VP of client strategy & solutions, who will oversee planning, media strategy and operations; MEGHAN BENTLEY, director of business development, who will focus on building strategic agency and client-side relationships; JASON WHIDBY, director of regional sales, west, who was previously director of sales at MNI Targeted Media; and BLAKE McCLEAN, director of regional sales, southeast, who joins Cox from VideoAmp, where he was a senior account executive.
• BEN CAREY and HENRIK DELEHAG were named creative directors at Anomaly. Paired up as a team, they both previously work as freelance creative directors and before that were creative directors at Crispin Porter + Bogusky. | |
| | | |
| News Technology Summit
September 26-27, 2017 | Atlanta Airport Marriott, GA
Learn More
Streaming Technology Leadership Summit
October 16-17, 2017 | The Stewart Hotel, NYC
Learn More
NYC Television Week
October 16-19, 2017 | NYC
Learn More
B&C Hall Of Fame
October 16 | Grand Hyatt Hotel, NYC
Learn More
VR 2020 Summit
October 17 | The Stewart Hotel, NYC
Learn More
Advanced Advertising
October 18 | Sheraton Times Square, NYC
Learn More
NextTV Summit New York City
October 18 | Sheraton Times Square, NYC
Learn More
Hispanic Television Summit
October 19 | Sheraton Times Square, NYC
Learn More
TV Data Summit
October 19 | Sheraton Times Square, NYC
Learn More
| | more events » | |
| | | |
| | IT Network Technician - St. Louis, MO | Airwave Networks – St. Louis, MO, US
| | | | Counsel | Starz Entertainment, LLC – Beverly Hills, CA, US
| | | | Social Media Coordinator | Sinclair Broadcast Group – Arlington, VA, US
| | | | Engineering Division Director | NET - Nebraska's PBS and NPR Stations – Lincoln, NE, United States
| | | | more jobs » | |
| | | | |
