| | Media Buyer & Planner Today | | | | | | | | | #1 Revlon Consolidates with Grey, MediaCom | | The U.S. cosmetics giant has consolidated its advertising account with WPP, naming Grey as its global creative agency and retaining and expanding the duties of media agency MediaCom. MediaCom had previously handled Revlon's North America media planning and buying, and will now also run its global media account. The moves were made without a review. Among the brands the agencies will handle, including Revlon will be Elizabeth Arden, Almay, Cutex, Sinful and fragrance brands Charlie, Britney Spears, Curve, Tapout and Elizabeth Taylor. Grey will also continue to handle Procter & Gamble brands Pantene and Herbal Essence. | | WHY THIS MATTERS: Revlon is a major ad account both on the creative and media planning and buying side. It sell products in some 150 countries worldwide and has an annual ad budget north of $400 million annually. | | Two Takes: Adweek | Ad Age | | | | #2 Unilever Cuts Agency Fees, Production Costs | | The consumer packaged goods company, which is the world's second largest ad spender, has promised to cutback on both its ad agency fees and marketing production costs, but is still advertising quite a bit with plans to launch new products and ramp up media spending in the second half of this year, Ad Age reports. After pledging to cost cut some $7 billion over a three year period beginning this year, in the first half of 2017 about one-third of its savings annual savings came from marketing. Unilever cut back spending on agency fees by 17% in the first half and also cutback significantly on production costs. That was done primarily by making fewer ads and running them longer. That also saved about 14% on ad production costs. Helping with that was the company's decision to shoot its commercials outside the U.S. in places like South Africa and by doing more digital production in-house. As for ad cutbacks, the chain is making some of them in markets where it matters less. For example, it has cutback on digital ad spending in Southeast Asia, where it had been "oversaturating" consumers, Ad Age reports. | | WHY THIS MATTERS: Unilever is still spending a lot on advertising and the cutbacks it has made does not seem to be negatively impacting sales. For the second half of 2017, the company will spend about 60% of its new product launches on media promotion and advertising. | A Take: Ad Age
| | | | #3 Consumers Key to Stopping Gender Stereotype Ads | | The British regulatory agency the Advertising Standards Authority earlier this week may have announced plans to take a tougher stance on ads in the country that gender stereotype, but in the U.S. agency executives believe consumer pressure can filter out those stereotypes with outside interference or rules. In an Adweek report, Jessica Greenwood, senior VP of strategy and partnerships at R/GA, believes government-sanctioned crackdowns on sexist commercials will never happen in the U.S. because here "millions of people [are] voting with their voices and their wallets." Gina Grill, president and CEO of The Advertising Club of New York agrees, saying, "U.S. consumers vote yay or nay at the cash register. It's a new world, and companies that are delivering outdated stereotypes are no longer resonating." And John Kenny, chief strategy officer at FCB Chicago says, "Our first duty is to help brands stand out in culture, so we should be at the forefront of breaking clichés – and I think our best work does." | | WHY THIS MATTERS: In the U.S., campaigns that offend or irritate key members of a consumer audience can negatively impact brand sales. As an example, most recently hair care company Shea Moisture, which has long catered almost exclusively to African-American women, quickly pulled an ad campaign that focused on white models following complaints on social media by its long-time customers who felt they were being overlooked. Samantha Skey, president of female-focused media company SheKnows, says self-regulation is what should be driving American advertisers' decisions. | | A Take: Adweek | |
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| | 1.82 | | Mobile phone messaging app users worldwide in billions in 2017, according to projections by eMarketer. That's up 15.5% over 2016 and expected to reach 2.01 billion in 2018. As the number grows, most of the new users will come from five countries – U.S., China, India, Indonesia and Brazil. | – Reported by eMarketer
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| | CBS Wins With Strong 'Big Brother' | by Michael Malone
CBS took top prize in the Thursday ratings competition, posting a 1.1 in prime in viewers 18-49, per the Nielsen overnights, and a 5 share. NBC was runner-up at 0.9/4. After a couple repeated comedies, Big Brother did a 1.8 on CBS and Zoo a 0.6. Both shows were flat with last Thursday. On NBC, Hollywood Game Night scored a flat 0.9, then The Wall slipped 8% to 1.1 and The Night Shift did a flat 0.7. Fox was at 0.7/3. Beat Shazam was off 11% at 0.8 and Love Connection went up 17% to 0.7. ABC did a 0.6/3, with Boy Band down 17% at 0.5, Battle of the Network Stars at a flat 0.7 and The Gong Show off 14% at 0.6. The CW was at 0.3/1, with Penn & Teller: Fool Us at a level 0.4 and week two of Hooten & the Lady also flat at 0.2. Among Spanish-language networks Univision did a 0.8/3, thanks to Copa Oro soccer action, while Telemundo scored a 0.5/2. |
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| • ROBERT SHARENOW was promoted to president of programming at A+E Networks, while ELI LEHRER has joined A+E's History channel as executive VP of programming. Sharenow was previously executive VP and general manager of A&E and Lifetime networks since 2015, and will now oversee all content for A+E's networks including A&E, Lifetime and History. Lehrer was most recently with MTV2 and has also held programming positions at Lifetime and Bravo. In other A+E moves, PAUL CABANA was named executive VP of Biography and History Digital, while Thomas Moody was promoted to executive VP, program strategy and acquisitions at A+E Networks.
• CHRISTINA DAVIS is leaving her post as executive VP of drama series development at CBS, a post she has held since 2009. She is currently on maternity leave, but will not return to the network. She has been with CBS since 1997. | |
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