| | Media Buyer & Planner Today | | | | | | | | | #1 Fox Completes Upfront Selling | | Fox Networks Group says it has just about completed its upfront sales negotiations with overall volume flat, compared to last year, but having gotten 6% to 8% cost-per-thousand ratings increases for Fox broadcast network primetime ads. Fox's cable networks saw similar price increases. On Fox broadcast, the most advertiser interest was in its Wednesday night block of Empire and Star. Strongest category growth was in the packaged goods, pharmaceutical, and quick service restaurant categories. Demand on Fox cable was particularly strong for programming on FX. Sales for FNG's digital platforms were up more than 40% for advanced products and new formats, including Fox's AIM targeting product and its sponsored VOD streams. FX's upfront digital commitments more than doubled. | | WHY THIS MATTERS: Fox joins ABC, CBS and The CW as the major English-language broadcast networks to complete upfront sales, and Viacom and Disney among those with cable networks completed negotiations. Much like ABC announced last week when it completed its upfront sales, Fox also pointed out that the upfront market was stronger than many anticipated going into negotiations. It's likely that negotiations were completed prior to the July 4 weekend and that Fox waited until Wednesday to make its announcement. | Three Takes: B&C | Adweek | MediaPost
| | | | #2 Apple News to Let Publishers Sell Ads | | Media partners, who send their articles and content to be published on the news aggregator app, may now be offered a way to better monetize that news sharing. Currently Apple maintains tighter control over ad delivery and that restricts the generation of revenue by publishers. However, Ad Age reports that Apple may allow publishers to use their own ad campaign technology such as Google's DoubleClick to deliver ads to Apple News. This will allow them to use all types of formats, including not only standard banner ads but also video ad content. And this will allow them to sell more ads and make more money for their shared content. | | WHY THIS MATTERS: Apple News does compete somewhat with Facebook's Instant Articles and Google's AMP, but it doesn't allow publishers to use their own technology to post ads, Business Insider reports. So this new process could enable them to make some ad inroads into their competitors. But it also will allow them and their partners to better monetize their user reach. Publishers currently running ads in a restricted basis on Apple News are not fully able to monetize their 47 million monthly users. | Two Takes: Ad Age | Business Insider
| | | | #3 Why Twitter Offers Brands Big Possibilities | | Justin Marshall, VP of partnerships at digital agency Possible, in a first-person article in Adweek, says Twitter can be a boon for brands if they realize that the results they get will come over a period of time rather than immediately. He says many brands "haven't cracked the Twitter code yet" because of faulty expectations. Marshall says Twitter offers the best opportunity for brands in social media today. And he offers data such as 50% of Twitter users follow brands and Twitter drives twice the brand favorability of the same ads on TV. He says successful brands on Twitter "craft stories that people care about and that can live and breathe over time." He says brands need to "stop looking at the platform as a forum for one-off content," adding, "winning on the platform is not a sprint, but a marathon." | | WHY THIS MATTERS: Marshall believes there is a misconception among many marketers that Twitter is only useful in real time marketing. Instead, he believes, brands that spend time cultivating Twitter users with longer term campaigns will develop steady followers that will help brands long term. | | A Take: Adweek | |
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| | 57.1 | | Percentage of U.S. digital marketing practitioners who say they will devote a significant amount of time to cross-channel measurement and attribution in 2017, according to a survey by the Interactive Advertising Bureau and the Winterberry Group. That compares to 33.3% in 2016. Some 38.1% will also spend significant time on programmatic media buying for emerging formats. That compares to 29.8% in 2016. | – Reported by eMarketer
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| | NBC's Fireworks Show Blasts Competition | by Michael Malone
NBC was the big ratings winner Tuesday, as its Macy's 4th of July Fireworks Spectacular scored a 1.3 in viewers 18-49, according to Nielsen's overnights, with 6.4 million total viewers. Last year's special did a 1.5, which was up 50% over 2015. The recap show at 10 p.m. did a 1.1, giving NBC a 1.2 rating and 6 share on the night. Jennifer Lopez, Lady Antebellum and Sheryl Crow were among the performers on NBC. The Spectacular was hosted by American Ninja Warrior's Akbar Gbaja-Biamila, Matt Iseman and Kristine Leahy. ABC and CBS were distant runners-up at 0.4/2. ABC aired repeated comedies, while CBS had repeated dramas. Fox, also in repeats, was at 0.3/2. The CW had repeats too en route to a 0.2/1. Among Spanish-language networks, Telemundo weighed in at 0.4/2 and Univision at 0.3/2. | |
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| • JAMIE EDELSTEIN was promoted to VP, creative operations, advertising project management, at Nickelodeon Group. In her new role she will oversee the creative development and delivery of custom television, digital and print ads on behalf of Nickelodeon's advertising and marketing partners. She will work closely with various creative teams, as well as the integrated marketing and sales teams, to ensure that all campaigns are executed seamlessly. She was previously senior director, advertising project management. Also promoted was CHERYL KONIECZKO to VP, franchise creative project management, where she will be responsible for managing the creation and execution of all advertising and marketing initiatives for Nickelodeon's franchise properties. She was also previously a senior director.
• JAMIE HOROWITZ has been removed from his position as president of national networks for Fox Sports. He joined Fox Sports two years ago from NBC News, where he was hired to work with the Today Show but was only there a short time. Prior to that he spent several years in the program content area at ESPN. At Fox Sports he was most heavily involved in the programming development at Fox Sports 1. Assorted media reports linked his dismissal to a probe by Fox into sexual harassment allegations. His attorney Patty Glaser acknowledged his release was most likely tied to the investigation but she described Fox's handling of the matter "appalling."
• MARIA MENOUNOS has been diagnosed with a brain tumor and will be stepping down as co-anchor of E! News. She joined E! in 2014 and has been co-anchor of E! News since 2015. No replacement has been named and the network says it will continue to bring in assorted hosts, entertainment journalists and correspondents across all of its platforms.
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| News Technology Summit
September 26-27, 2017 | Atlanta Airport Marriott, GA
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October 16-17, 2017 | The Stewart Hotel, NYC
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NYC Television Week
October 16-19, 2017 | NYC
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October 16 | Grand Hyatt Hotel, NYC
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October 17 | The Stewart Hotel, NYC
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October 18 | Sheraton Times Square, NYC
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NextTV Summit New York City
October 18 | Sheraton Times Square, NYC
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Hispanic Television Summit
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