| | Media Buyer & Planner Today | | | | | | | | | #1 Amazon's Global Media Account Up for Review | | The ecommerce giant has initiated a global ad media planning and buying review for its $1 billion ad spending account, Adweek reports. Incumbent media agency is IPG Mediabrands' Initiative which won the global account in 2013, replacing then incumbent WPP and GroupM agency Mindshare. That review did not include digital ad buying duties, which remained with WPP's MEC. It is expected that the incumbent agencies will participate in the review, as will agencies from most of the major ad holding companies with the exception of Omnicom, which has a conflict as it represents Amazon rival Google. | | WHY THIS MATTERS: This is a massive ad spending account and one that is continuing to grow that spending. When it last conducted a media review in 2013, Amazon was spending between $300 million and $500 million annually in the U.S. on marketing and now that total is close to $1 billion. Expect the pitch competition to be fierce. | A Take: Adweek | Ad Age
| | | | #2 MediaCom Wins $400M Richemont Account | | The Geneva, Switzerland-based luxury goods giant has selected the WPP and GroupM agency MediaCom to handle its approximate $400 million global media planning and buying account, MediaPost reports. Some $135 million of that is spent on U.S. advertising. Incumbent is Publicis Media. Among the Richemont brands are Cartier, Alfred Dunhill, Piaget and Montblanc. | | WHY THIS MATTERS: This is the second major global win for MediaCom within the past two weeks, following its selection to handle the $420 million global Revlon media planning and buying account. | | A Take: MediaPost | | | | #3 Advertisers Big 'Shark Week' Spenders | | Through the first four days of Discovery's Shark Week primetime programming, advertisers spent an estimated $16.9 million, airing 598 spots over 3,500 times, resulting in 1.9 billion TV ad impressions, according to iSpot.tv data as reported by Broadcasting & Cable. Top advertisers include Volkswagen, Samsung Mobile, Geico, Esurance, Swiffer, IMB Watson, Lionsgate, Redd's Apple Ale and Olay. The largest group of viewers fall within the 35-54 year old age group with 54.8% of the overall audience male and 45.2%% female. | | WHY THIS MATTERS: Summer TV viewing is always lower than regular season but advertisers flock to Shark Week because it draws a sizable number of viewers. And viewer attention to advertising for the first four days of Shark Week this year was actually up compared to last year's event. In 2016, the average ad view rate was 89.72%, while this year it was 91.41%. | | A Take: B&C | |
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| | 96.2 | | Percentage of U.S. mothers with children under 18 years old in the household who use the internet from any location via any device at least once a month, according to eMarketer data. And some 86.9% of those mothers also use social media networks at least once per month. | – Reported by eMarketer
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| | Strong 'Big Brother', 'Zoo' Pace CBS | by Michael Malone
CBS was tops among broadcasters in Thursday's prime ratings, putting up a 1.1 score in viewers 18-49, per the Nielsen overnights, and a 5 share. That topped NBC's 0.9/4. CBS had repeated comedies leading in to Big Brother at a flat 1.9. Drama Zoo grew 20% to 0.6. NBC had Hollywood Game Night at a flat 0.9 and The Wall fell 9% to 1.0, then The Night Shift grew 14% to 0.8. Fox was at 0.7/3. Beat Shazam did a level 0.8 and Love Connection a 0.6, down 14%. ABC scored a 0.6/3. Boy Band was at a flat 0.5 and Battle of the Network Stars a 0.6, down 14%. The Gong Show's 0.6 matched last week's score. Spanish-language networks Telemundo did a 0.6/3 and Univision a 0.5/2. The CW did a 0.3/1. Penn & Teller: Fool Us lost 25% at 0.3 and Hooten & the Lady scored a flat 0.2.
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| • ARTHUR CHAN was named manager partner of west coast operations at MDC Partners' media agency Assembly, which recently opened a new office in Los Angeles. Chan was previously west coast chief digital officer for MDC.
• EVAN ROBERTS and STEPHEN DE WOLF were promoted to executive creative directors at Clemenger BBDO. Both had been creative directors at the agency since 2014.
• AMIE MILLER has joined TBWA/Chiat/Day as chief talent officer and CHRIS ROWSON has been named head of design and group creative director. Miller was previously senior VP, chief talent officer at MDC Partners. Rowson was most recently creative director and head of design at Ogilvy & Mather New York.
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| | IT Network Technician - St. Louis, MO | Airwave Networks – St. Louis, MO, US
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