WHY THIS MATTERS:The virtual MVPD deal comes on the heels of a similar one between the NCTC and vMVPD fuboTV as indie operators look for new ways to offer video services to broadband-only customers and to bring in cord-cutters and cord-nevers.
WHY THIS MATTERS:Usage also continues to climb, with 29% of adults streaming an SVOD service on a daily basis versus 16% in 2015, according to LRG's annual "Emerging Video Services" study.
WHY THIS MATTERS:The ACA president said despite obstacles ahead in Washington, indie operators should feel "encouraged because they control the pathway to what consumers and the industry want most -- broadband in their markets."