WHY THIS MATTERS:The decline in live TV viewing continued in the period, dropping by 10 minutes a day to 4 hours, 21 minutes among adults, according to Nielsen's Q1 Total Audience Report.
WHY THIS MATTERS:In its first year on SRG's annual listing of "Must Keep" TV networks, Netflix broke up broadcast's monopoly at the top of the Top 10 and, among 18-34 year-olds, ranked first..
WHY THIS MATTERS:The majority of the study's participants watched ad-supported TV content; that group, on average, "disengaged" during a third of the commercial breaks, about 2.5 seconds into the first ad, Facebook said in a blog post.