วันพฤหัสบดีที่ 13 กรกฎาคม พ.ศ. 2560

MCN Newswire: Live TV Viewing Drops in Q1; Netflix Breaks Up 'Must Keep' TV's Top Four; Smartphone Users 'Disengage' From TV Ads

 
 
 

Multichannel Newswire

 

July 13, 2017

 
 

Multichannel Newswire
 
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Today's Top Stories
 
 
 
Live TV Viewing Falls in First Quarter: Nielsen
Total Audience Report finds pay TV subscribers down 1.4%
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WHY THIS MATTERS: The decline in live TV viewing continued in the period, dropping by 10 minutes a day to 4 hours, 21 minutes among adults, according to Nielsen's Q1 Total Audience Report.
 
Netflix Ranks Among Top Four in 'Must Keep TV' Rankings
SVOD service pushes Fox to fifth spot
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WHY THIS MATTERS: In its first year on SRG's annual listing of "Must Keep" TV networks, Netflix broke up broadcast's monopoly at the top of the Top 10 and, among 18-34 year-olds, ranked first..
 
Facebook Finds Distracted Viewing Among Smartphone Users
Devices take eyes off TV screen 47% of time during study
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WHY THIS MATTERS: The majority of the study's participants watched ad-supported TV content; that group, on average, "disengaged" during a third of the commercial breaks, about 2.5 seconds into the first ad, Facebook said in a blog post.

 
 

 

 

 
 

 

More Top Stories
 
 
 
FTC, DOJ Give Liberty-GCI Deal Antitrust OK
 
NCTA: Title II, Net Neutrality Not Remotely the Same

Rep. Walden Advocates for Internet Bill

USTelecom: Internet Advocacy Day About Protecting Powerful Edge Players

FCC Expands Video Description Mandate

Fox, Nexstar Reach Deal to Distribute Local Stations OTT

NBCU Finishes Upfront With 8% Volume Increase

Fox News Celebrates Another Weekly Primetime Ratings Win

FX Productions Reaches Deal With 'Atlanta' Producer Paul Simms

A&E Orders 100 More 'Live PD' Episodes
more headlines »

 
 

 

 

 
 

 

Videos/Blogs/Extras
 
 
 
MCN Hot Spot: New Trailer for Amazon's 'The Tick,' Premiering Aug. 25

MCN Original Video:
Content Spotlight With the Cast of Freeform's 'The Bold Type'

On the Money, Mike Farrell:
Another Mega Deal Lost

Picture This, R. Thomas Umstead:
Strong Rookie Class Vies for Emmy Nods

Cable-Tec Expo:
Liberty Global CEO Fries Named a Keynote Speaker

 
 

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News Technology Summit
September 26-27, 2017 | Atlanta Airport Marriott, GA
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Streaming Technology Leadership Summit
October 16-17, 2017 | The Stewart Hotel, NYC
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NYC Television Week
October 16-19, 2017 | NYC
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B&C Hall Of Fame
October 16 | Grand Hyatt Hotel, NYC
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VR 2020 Summit
October 17 | The Stewart Hotel, NYC
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Advanced Advertising
October 18 | Sheraton Times Square, NYC
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NextTV Summit New York City
October 18 | Sheraton Times Square, NYC
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Hispanic Television Summit
October 19 | Sheraton Times Square, NYC
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TV Data Summit
October 19 | Sheraton Times Square, NYC
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