WHY THIS MATTERS:The statement came a day after press secretary Sean Spicer had punted on a question about the White House's position—although President Donald Trump is on the record as no fan of the FCC's net neutrality rules.
By Brian Katz, VP, advanced TV insights and strategy, Eyeview
Ever since programmatic advertising came into vogue within the digital realm, marketers and agencies have been hustling to derive maximum value using the combination of digital real-time targeting and outcome-based measurement together with premium video inventory.