WHY THIS MATTERS:Nielsen said its clients will now be able to evaluate the VOD opportunity and appropriately reallocate their media mix based on a broad range of advanced behavioral and purchase-based audience profiles.
WHY THIS MATTERS:The tentative agreement, an offshoot of the Spectrum Consortium headed by the groups, covers 43 markets where both Nexstar and Sinclair have stations and 54 markets where only one of the companies owns or operates a station.