| | Broadcasting & Cable Newsletter | | | | | | | | | FCC's Pai: $1.75B Won't Be Enough TV Repack Funding | | Chairman says given initial TV station estimates, Congress will likely need to boost funding | READ MORE » | | WHY THIS MATTERS: Pai said he did not know yet if 39-month TV station repack timeline will be sufficient. | | | | Hulu Adds Nearly 3,000 Episodes of 20th Century Fox Television Series | | Deal includes such shows as 'How I Met Your Mother,' 'M*A*S*H,' 'NYPD Blue,' 'Bones,' 'Glee' | READ MORE » | | WHY THIS MATTERS: 20th Century Fox, via the Fox Entertainment Group, was one of the original partners in Hulu. | | | | TV Advertisers Spending More to Promote Websites | | iSpot.TV says $2.87B was spent on ads with URLs | READ MORE » | WHY THIS MATTERS: Since 2012, the percentage of TV commercials containing the sponsor's URL has hovered at about 60%. In 2017, 57% of TV ads contained a website call to action, iSpot.tv said.
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| | Analysts: Discovery-Scripps Merger Won't Solve Problems | By Jon Lafayette
| | Reacting to reports that Discovery Communications and Scripps Networks Interactive were in merger talks, Wall Street said that while a combination might make some short-term sense, it wouldn't solve long-term issues. "With ongoing MVPD consolidation and wave after wave of negative pressures hitting pure-play cable network stocks, there is sound industrial logic for M&A on the network side," said Michael Nathanson of MoffettNathanson Research. | READ MORE » | | more blogs » | |
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