WHY THIS MATTERS:Altice is running the ads in New York, Texas, West Virginia, Louisiana, and 14 other states served by the company's Optimum and Suddenlink brands.
WHY THIS MATTERS:Microsoft is pushing the FCC to reserve a "white space" channel in every market in the repack of TV stations following the incentive auction.
By Vertical Bridge's Bernard Borghei and Gary Hess
Now that the FCC's broadcast spectrum, or repack, auction has ended, the hard work begins. The auction presented significant financial opportunities for the many broadcasters who participated, however, there are now a variety of issues that must be addressed. The reality is that we're currently in the process of essentially rebuilding some of the broadcast industry's critical infrastructure, and we have 39 months to do it.